Apple CEO Tim Cook announced today on its twitter account the closure of all Apple stores due to the coronavirus pandemic plaguing the planet. A decision, which applies today, until Monday, March 27. In an official statement, the number one smartphone brand explains its radical gesture “The most effective way to minimize the risk of virus transmission is to reduce density and maximize social distance. (…) We take additional measures to protect our team members and our customers”
Apple therefore suspends itself worldwide with the exception of one country: China, where the Coronavirus crisis started earlier than in the rest of the world. The infection rate having indeed dropped considerably in China, Apple stores, which had been closed on February 1, will have their right to reopen. “I would like to express my deep gratitude to our team in China for their determination and their state of mind. To date, all of our stores in China have reopened (…) What we have learned together has helped us develop best practices that are a huge contributor to our global response, ”says Tim Cook. All the employees are invited to work from home… Customers who need assistance or IT support for their Apple devices will be able to go directly to internet platforms and get in touch with customer service via the site.
In our workplaces and communities, we must do all we can to prevent the spread of COVID-19. Apple will be temporarily closing all stores outside of Greater China until March 27 and committing $ 15M to help with worldwide recovery. https://t.co/ArdMA43cFJ
– Tim Cook (@tim_cook) March 14, 2020
Apple commits to the Coronavirus fight
Tim Cook also said that Apple has donated nearly $ 15 million to help fight the Covid-19 and has promised to pay twice as much as its employees as a company. The day before, the computer giant, had already announced the cancellation of its annual WWDC developer conference scheduled for early June at its Californian headquarters. The conference will be replaced by keynotes in streaming and will present in particular the next functions of the iPhone under iOS 14.
In mid-February, the brand’s CEO had already expressed concern and issued a warning about Apple’s results. Tim Cook had warned that he would not meet his sales targets due to the epidemic in China … a country where the brand makes a significant part of its turnover and where many of its businesses are located.
The Californian giant issued a profit warning in mid-February to warn that it would not meet its sales targets due to the coronavirus epidemic in China, where the brand has many production plants and generates a significant part of its turnover.