Guerres de Business returns with a third and new season, this time devoted to the rivalries between Facebook and Snapchat, two social networks specializing in photo sharing. The first two episodes are online on all podcast platforms.
They each had a spoiled childhood and an extraordinary professional career. One grew up in a posh New York suburb and studied at the prestigious Harvard University. The other was raised by an upper-middle-class family in the sought-after Pacific Palisades, west of Los Angeles, before attending the Stanford benches. And yet they are serious rivals. The first is called Mark Zuckerberg, founder and boss of Facebook, the second, more novice, is Evan Spiegel, the creator of Snapchat. In the first two episodes of season 3 of Business Wars, the editor-in-chief of Management Lomig Guillo, recounts the difficult breakthrough of Snapchat in the market, until this young shoot shakes the boss of Facebook, hitherto the undisputed world leader in social networks.
Another notable common point between the two CEOs, each has created his social network with friends from college. Marck Zuckerberg indeed imagined Facebook in the early 2000s at Harvard with his comrades Chris Hughes, Eduardo Saverin, Dustin Moskovitz, and Andrew McCollum. Snapchat was concocted in the spring of 2011 by a trio of students from Stanford University: Evan Spiegel, Bobby Murphy and Reggie Brown. If Spiegel is the boss, it was nevertheless the third founder, Brown who had the original idea.
Everything is in fact part of the need to be able to share photos, often intimate, without them remaining on the web indefinitely. And it’s this idea from Brown that gives birth to Snapchat… But first under another name: Picaboo. A play on words with the expression “Peek a boo” which means “take a look”. Instead of spelling the beginning of the name “Peek”, they wrote it “Pic” as “picture” or “photo”. The beginnings of Picaboo are however too timid. On July 13, 2011, the trio celebrated the launch of the first version of their application in the Apple Appstore. But the festive atmosphere quickly turns into a nightmare. The next day, Evan Spiegel connects to the Appstore and becomes disillusioned: almost zero downloads. “I do not believe ?! Instagram was downloaded forty thousand times the day it was launched. Why not us? ”He laments. It was not until the application renamed Snapchat and relaunched in the Appstore a few months later that the number of downloads soared … To the point of shaking the boss of the market leader, Mark Zuckerberg.
Episode 1 – “Hocus-Pocus”
Episode 2 – Children of the Rich