Karstadt Sports plans to significantly expand its online business following the takeover of the former Otto subsidiary Sport Scheck.
The goal is to double sales through e-commerce within the next five years, the new boss of the sporting goods retailer, Thomas Wanke, told Die Welt. Sport check is a strong online and offline marketplace. So far, however, he has lacked a sufficiently large branch network to integrate with local retailers.
“Together we now have 156 spaces in the Karstadt and Galeria Kaufhof department stores plus 52 separate sports stores across the country,” said Wanke. In competition with competitors such as Decathlon, Amazon or Zalando, this opens up completely new opportunities for Karstadt Sports.
At the same time, the company wants to reduce costs through the merger. “First and foremost, we will compare the supplier conditions of both companies, check leases and processes,” said Wanke. He left it open whether there would be any job cuts. However, the focus of the new strategy is less on cost savings than on growth.
Wanke announced a customer survey about what name the merged company should have in the future. «I personally have great sympathy for the Sport Scheck brand. Founded in 1946, it is a real traditional brand, while Karstadt Sports has always been a Karstadt sub-brand, »he said. However, this does not mean a preliminary decision.