According to World Health OrganizationOnly those people who have respiratory symptoms (cough, sneeze, throat clearing …) should wear a mask to avoid infecting the rest as well as all caregivers or healthcare professionals. However, and despite this official statement, the collective alarm began long before the Alarm status by the government. In February alone, the demand for masks increased 8,000% over the same month in 2019. 8,000%! A figure that, transferred to the business world, translates into income.
Renowned international brands such as Fendi, Gucci, Off-White or Louis Vuitton They have released luxurious versions of the traditional mask. Spanish as Eduardo Navarrete or The Countess They have also done the same, although with much more justified motives or prices. Many companies have seen the current situation as a business opportunity. Opportunists or visionaries? The debate is open.