McLaren and Bowers & Wilkins. Winners at iF Design Award

McLaren and Bowers & Wilkins. Winners at iF Design Award

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McLaren and Bowers & Wilkins. Winners at iF Design Award

Every year the iF Design Award is presented in Hannover, within the event organized by iF International Forum Design GmbH, specifically the longest-running independent design organization in the world. And on this occasion the British firms McLaren and Bowers & Wilkins have proclaimed themselves winners in the Product category in the Car Audio section.

This design agency has evaluated the sound equipment that Bowers & Wilkins experts have developed for sports cars. McLaren GT Y McLaren Speedtail. And they had to compete with 7,298 participants who came from 56 different countries.

Cutting-edge design and technology

Focusing on the impressive Speedtail, design experts praised items like custom-built speaker grilles in your cabin with a center-driving position. And it is that Bowers & Wilkins had to develop a sound system tailored to this sports car, something similar to what Kenwood experts once created for the McLaren F1. Advanced speakers using materials such as carbon fiber or kevlar have been used in this kit.In the case of the McLaren GT, experts also praised its custom grilles, which fit perfectly into the interior of this sports car. great tourism. Your sound system consists of 12 speakers from the advanced Aramid Fiber range, selected for their responsiveness and tonal qualities.


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