Disney + is adding to an increasingly wide selection of American platforms available in Europe, not to mention the new local players such as the French company Salto which will launch in June.
-The Netflix pioneer-
Former subscription DVD rental service, the American Netflix launched video on demand in 2007, then set out to conquer the world in the early 2010s (2014 in France).
With more than 167 million subscribers in 190 countries, the platform has succeeded in imposing its series and films at the biggest festivals and now also produces documentaries and broadcast programs (games, entertainment, magazines).
For 11.99 euros per month, subscribers have access to a bloated catalog (4,500 titles in France according to the CNC, much more in the United States, 47,000 episodes of series and 4,000 films according to Ampere Analysis), but with a small proportion of exclusive and original programs.
His great successes: “House of Cards”, “La Casa de papel”, “Stranger Things”, “The Witcher” or the last Scorsese, “The Irishman”.
-Amazon Prime video-
The e-commerce giant launched its streaming service in 2006, but it wasn’t until 2016 that it really attacked the international market. Today available in more than 200 countries, it claims 150 million subscribers.
In some countries like France, it is included with Amazon’s premium subscription, otherwise it costs 5.99 euros per month. Its catalog is also very well supplied with 12,000 films and 50,000 episodes of series in the United States and more than 1,300 titles in France.
Sports documentaries or reality shows (the French version of Love Island, which had to be interrupted due to coronavirus), the platform also has a serial adaptation project of the “Lord of the rings” to more than a billion dollars .
His great successes: the series “Transparent”, “The Man in the High Castle”, the show “The Grand Tour” (by the alumni of “Top Gear”).
– Apple TV –
Launched in November in a hundred countries, the Apple brand’s series and films platform has positioned itself as one of the cheapest in the sector: 4.99 euros per month and one year offered for purchase of a brand computer or phone.
With a very small catalog (a first wave of ten series and fifteen announced) consisting only of new content, Apple bets on the stars: Reese Witherspoon and Jennifer Aniston respond in “The Morning Show”, Oprah Winfrey hosts a new show, the director of “Sixth Sense” Night Shyamalan is in charge of the series “Servant”, and Steven Spielberg of the series “Amazing Stories”.
-Peacock and HBO Max –
Two maxi heavyweights are preparing their streaming service for this year: NBCUniversal and WarnerMedia.
The first plans to launch Peacock in April, accessible in part free of charge and financed by advertising, with 15,000 hours of programs: popular series like “New York, police”, “Downton Abbey”, “Will & Grace” but also remake of series from the 80s and 90s (“Saved by the Bell”, “Punky Brewster”). In Europe, the group will rely on Sky, another subsidiary of Comcast.
The second will launch HBO Max in May at $ 14.99 per month, with a very rich catalog (10,000 hours) containing HBO series and Warnermedia catalog: “Game of Thrones”, “South Park” or “Friends” (with a new special episode), the offer targets first the American continent and then Europe in a second time.
-Disney + and Hulu –
Disney + has nearly 29 million subscribers before its launch in 8 new countries on March 24. At 6.99 euros per month, the service targets families with its classics and franchises (Star Wars, Marvel …).
Disney is also the majority in Hulu (“The scarlet servant”) present in the United States and in Japan (more than 30 million subscribers) which will be “eventually launched in Europe and most certainly in France”, according to the manager interviewed by AFP.
sr / ial / or