The coronavirus in Belgium is forcing many sectors to adapt to an unprecedented health situation. In order to avoid a rush on the shelves, food chains were prohibited from setting up promotions.
Promotions and discounts will again be offered in supermarkets, write Laatste Nieuws, De Morgen and Het Nieuwsblad on Monday. The Minister of Economy and Consumers Nathalie Muylle (CD&V) is working on a text in order to lift their ban. “The rush on the shelves has ended, so we can reconsider that”, says the minister.
A comparison of Colruyt receipts circulates on social networks and shows that a sachet of chips has become 29% more expensive. Colruyt confirms that he has received “many reactions” on prices in his stores in recent days.
“We drew attention to this subject when actions and promotions were suddenly banned to discourage mass purchases”, adds chain spokesperson Hanne Poppe. Colruyt asked the Minister for permission to resume discounts and promotions as soon as possible “in the interest of the consumer”. Nathalie Muylle announced that a decision will soon be made.