Why is the apple nibbled?

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Why is the apple nibbled?





© Pres Panayotov / Shutterstock
The bitten apple has adorned the products of the technology company Apple for over 40 years.


The Apple logo has undergone many changes in the past 40 years. Here are the main theories about how the world-famous logo was created.

The Apple brand is with their iPhones, Macbooks and tablets ubiquitous and lies currently in place two of the most valuable companies in the world. Since 1977, a memorable symbol with a high recognition value has graced the entire product range: the bitten apple.

Origin of the name: The fight for the best place in the phone book

A first myth behind the Apple brand relates to the company name, whose origin is not entirely clear. For example, co-founder Steve Jobs was said to have been not only a vegetarian but even a frutarian for a while and because of his preference for fruit, he worked on an apple plantation. There he got the idea for the apple. With this name, the technology company founded in 1976 was also listed in the phone book in front of the then competitor “Atari”.

The Steve Jobs biography shows that graphic designer Rob Janoff presented two versions of a logo prototype. One depicted the bitten apple known today, the other probably showed the fruit completely. Jobs chose the nibbled version because of the high risk of confusion with a cherry or tomato.

Another theory is based on the word game “Biss”: This means “Bite” and is pronounced just like “Byte”, the digital unit of size of hard drives and USB sticks.

The bite was adapted to the presentation of data media

How Macworld reported, there are further motives for the logo with the apple bite. For example, the apple bite on the booting cassettes of the Apple II was adapted to the rotating recesses. Since it was attached to the cassettes in such a way that it fits exactly on the revolving recess, the logo should not be too small.

The Apple logo through the ages




The first Apple logo from 1976 shows the scientist and philosopher Isaac Newton. This sits under a tree from which a shiny apple hangs down.


© Apple
The first Apple logo from 1976 shows the scientist and philosopher Isaac Newton. This sits under a tree from which a shiny apple hangs down.

Another explanation for the nibbled fruit can be said aloud Macworld in a previously linked company lettering. Apple used to display its logo in conjunction with the “apple computer inc.” Lettering. A font was selected in which the “a” fit exactly into the bite cavity. When the decision was made to forego the lettering, the cutout was kept in the form of a bite.

To what extent these versions actually contributed to the creation of the Apple logo and whether they are not just fascinating fantasy stories will remain unclear.

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