The Avignon Festival, the Paris Book Fair, the major summer rock festivals … The coronavirus paralyzes the events sector, which no longer counts outright postponements or cancellations of trade fairs, events sports, company conventions, fairs, and other festivals in France.
The results look catastrophic: “We estimate that 15 billion euros of direct and indirect economic spinoffs, or one third of the annual contribution of our industry, have already been lost to the French economy since the start of the crisis”, estimates the Uminev, the event trades union, in a score consulted by the newspaper ‘Les Echos’. In total, more than 4,500 events have been canceled and more than 3,000 postponed since the end of the rallies in France.
Adapting to the virus
Professionals are therefore trying to adapt to post-containment, to revive their activity. “We are indeed starting to prepare for the recovery, following the presidential announcements. We are working on it with event organizers, with our service providers, and with all those who contribute to the attractiveness of the Parisian destination such as Accor hotels, Airports from Paris, Galeries Lafayette, etc. “, explains Unimev in this document.
They believe that travel restrictions will particularly upset the sector. “We can expect to organize smaller events, conducted at the same time in different sites and linked on video – instead of bringing 2,000 people to Paris, we will gather 20 times 100 people – or even organized in the form of road shows, “like a theater troupe on tour”, estimates the owner of Hopscotch, a Parisian communication agency, quoted by the newspaper.