An application that pays its users to walk

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An application that pays its users to walk


The young Parisian startup thus seeks to encourage you to make your purchases in local shops



© Geeko
WeWard: an application that pays its users to walk


APPLICATION – The young Parisian startup thus seeks to encourage you to make your purchases in local shops The goal is to earn Wards. Wards are points that you can convert to euros, products or discounts. Concretely it is a digital currency.

The word Ward means neighborhood. The goal is to make you shop in local shops. Shops that have partnered with the startup.

Walk more to earn more

The app is free and available on Android and iOS. Your steps are counted and you must reach levels. But you can also participate in Challenges.

The money collected can be spent on the application store. Or directly paid into the user’s account. We Ward founder Yves Benchimol explains to Maddyness that the app aims to increase “the turnover of partner merchants by generating qualified traffic at the point of sale”.

A concept that builds

The application seemed to have a few followers, 35,000 registered in 2019 according to Point. An update seems to have compromised its interest. Comments on the store lament the decline in the value of a Ward. It goes from 0.02 euros to 0.0067 euros according to the reviews on the Play Store. “It has become almost impossible to win something, the points have largely lost their value,” said one user. “The value is dropping but the earnings rewarding the steps have not really gone up,” said another. “The idea for this app is good. Unfortunately, we go from disappointment to disappointment at the whim of updates, with rule changes, ”says another client.

It remains to be seen whether the application plans to make an update to convince its former users.

On March 27, the start-up announced that new steps were being counted: those you take at home, in confinement.

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