European museums closed for new audiences on the internet

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European museums closed for new audiences on the internet





© AFP PHOTO / DIETER NAGL
The Belvedere Museum in Vienna, known in particular for exhibiting the famous kiss of Klimt, thus offers mini-conferences around a table live on Facebook, where the public can ask questions in comments.


Guided tours, podcasts, workshops: European museums, forced to close in the face of the new coronavirus, take advantage of this to develop their online offers in a flash, seeing it as an opportunity to reach new audiences.

Often free, these new digital contents also make it possible to “maintain a bond” with the regulars, according to the Wellcome Collection, so that it does not “forget us”. Like others, this London museum hopes that Internet users will eventually become visitors in the flesh after this financially difficult period for museums.

– France: Versailles seen from the king’s bed –

Since the start of confinement, visits to the Louvre website have exploded, going from 40,000 to 400,000 visits per day. There are filmed conferences, podcasts, but also guided tours carried out by an ASMR youtuber.

Confinement is also “an opportunity to discover Versailles differently” thanks to a virtual reality game which offers new angles of view, from the stage of the Royal Opera or from the bed of Louis XIV, the “Sun King” .

– United Kingdom: virtual immersion in the forest for confined people –

The London Tate Modern museum offers artistic activities to confined children – learning to weave like Anni Albers, learning to bond with Matisse – via the “Tate Kids” website, whose attendance has increased by 137% since confinement.

The Wellcome collection draws on the pandemic to highlight the specificity of its collections, devoted to the development of medicine. “People are interested in what reflects their current concerns”, explains to AFP Danny Birchall, the person responsible for online content, “objects linked to the Spanish flu or toilet paper are very popular!”.

Conversely, the Serpentine Gallery offers to escape far from the virus and confinement thanks to the immersive experience of the Danish Jakob Kudsk, “Catharsis”, a website plunging the visitor into the heart of the digital simulation of a ride. in forest.

– Germany: artists live on Instagram –

The exhibition dedicated to Lee Mingwei at the Berlin museum Gropius can now be visited online, the contemporary artist having even created two works specially for this digital version. The Koenig Galerie innovates on Instagram: each morning, its owner, Johann Koenig, questions a different artist directly about his work.

And to commemorate the 75 years of the end of the Second World War, the association Kulturprojekte Berlin is planning a virtual tour in key places of the capital, like the Reichstag, reconstructing certain sequences of the past thanks to an application using virtual reality.

– Italy: Raphael on YouTube –

The Italian Ministry of Culture has set up the website “Culture never stops!”, Which provides access to numerous digital initiatives organized by public cultural sites and the world of entertainment, music or audiovisual.

Videos thus tell how the archaeological sites of Pompeii and Herculaneum were buried by the eruption of Vesuvius, then restored. The Vatican offers no less than seven virtual circuits, which notably allow you to visit the Sistine Chapel.

The gigantic exhibition organized in Rome to celebrate the 500 years of the death of the painter Raphael now offers a 13-minute guided tour on his YouTube channel.

– Austria: ask questions about Klimt on Facebook –

In Vienna, the major museums that have made the reputation of the capital have been closed since March 11 and now mostly offer virtual guided tours.

The Belvedere Museum, known in particular for exhibiting the famous kiss of Klimt, thus offers mini-conferences around a table live on Facebook, where the public can ask questions in comments.

– Russia: learning to dance with the Bolshoi –

In Saint Petersburg, the Hermitage Museum has put online virtual tours of its collections on its website, which has been visited by more than 10 million people since the closure.

The legendary Muscovite troop of the Bolshoi offers to view on its website some of its most famous ballets or operas, including “Boris Godounov” and “The Nutcracker”. The star dancers also give some basic lessons online.

For the artists to whom the recent events give grain to grind, the artistic center Flakon, in an abandoned factory in Moscow, launched a contest inspired by the coronavirus, where the works will have to show “the way the pandemic will change us. , society and the world around us. ”

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