The manufacturer will use the additional time it has to “assess the long-term impact of Covid-19 on customer behavior” and adapt its positioning
TRANSPORT – The manufacturer will use the additional time it has to “assess the long-term impact of Covid-19 on customer behavior” and adapt its positioning Ford announced on Tuesday that it has decided to postpone the launch of two of its projects by one year autonomous vehicles. The “robotaxi” and the autonomous delivery services that the manufacturer had to set up in 2021 will not be available until 2022.
“The challenges of the current business environment and the need to assess the long-term impact of Covid-19 on customer behavior” explain the choice of the company, said a statement sent to The Verge.
Tests carried out for several years
Ford has been testing its stand-alone models for several years now at its American sites in Miami, Austin and Washington. The automaker had not yet announced on which markets it would market its vehicles and associated services but believed it was ready to launch them. The company intends to take advantage of the additional time now available to it to further improve its projects and study the market in order to implement “any changes (…) in order to meet the new needs of consumers” .
At the time when the automobile giant presents its results for the first quarter of 2020, Ford also wants to be reassuring about the release of the new model of its Bronco and the Mustang Mach-E. The 4×4 and the electric SUV will be available as planned before the end of the year.