Hiberus Technology launches IMPULSA, an initiative, with which it intends to help to those businesses that need to boost their eCommerce at a faster rate than usual to adapt to the new needs marked by the coronavirus crisis and reach new clients and markets.
The objective is to allocate a million euros to those companies that need financial or technological capacity to develop, contributing capital investment and also its knowledge in the development of solutions and services for eCommerce. It will do so through its subsidiary Hiberus Digital, a leading provider of digital platforms for companies such as El Corte Inglés, Alcampo, Interflora, Pronovias, Sinersis, Misako, Vodafone, Imaginarium or Atrapalo.
The CEO of Hiberus Technology, Sergio López, points out that this crisis is especially affecting the more mature e-commerce markets such as travel, leisure and entertainment or fashion and accessories retail, but “we must not forget that it will generate opportunities in other sectors that have not yet consolidated a digital experience, like food, pharmacy, health, gardening or home shopping. ”
IMPULSA will be launched in the coming days, before May 1, and will combine a public call where any company of any phase, size and activity sector can register through the page https://www.hiberus.com/impulsa. An analysis team will proactively study business digital with high growth potential and will respond to the applicant.
Rodrigo de Agustín, head of the program, says that they are looking for Brave people and projects, whose vision we can accelerate exponentially. We want to be the engine of the ideas that are already emerging and that we are clear will be the key to the country’s recovery. ”
It is not the first time that Hiberus bet on this type of actions, Although this time he does it with greater vehemence in the current situation. In 2018, it sold its stake in the company Euronics ETrade, owner of the Euronics online appliance sales platform, to Sinersis Group. He currently participates in Imprentaonline, the Spanish leader in digital printing, Up and Scrap, number 1 in crafts, and Zerca and Mizesta, which are revolutionizing local commerce in recent weeks. TTheir support for the world of entrepreneurship through their Hiberus Emprende program or their Hiberus Foundation is also common..