Stephan DuCharme, new CEO of DIA after the departure of Karl-Heinz Holland

Stephan DuCharme, new CEO of DIA after the departure of Karl-Heinz Holland

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Internal changes in DIA, which says goodbye to its current CEO, Karl-Heinz Holland. Starting May 20, it will be Stephan DuCharme, maximum representative of the investment vehicle of Fridman and a man of his confidence, who holds the position of executive president of the supermarket chain.

Thus, Karl-Heinz Holland will leave in just over a month his positions as both CEO and member of the Board of Directors. A departure that occurs just a year after his arrival, and which, defends DIA, takes place for having already fulfilled his objectives. “The results are coming out, it has with significant speed and efficiency, and it has also established a company structure in each country that is going to be fundamental, “company sources explain.

The supermarket chain assumes that enters fully into its second stage, within the transformation that the chain is undergoing, after having completed the first phase “successfully”. This first period, says DIA, was marked by the incorporation of new signings at all levels and business areas; for the launch of a new commercial value proposal; and the creation of a new organizational model for the group.

In this way, in the last 12 months the group has also appointed new CEOs for Spain, Ricardo Alvarez, and Brazil, Marcelo Mala.

DuCharme, strong man of Fridman

In the second stage, DuCharme, who is currently non-executive chairman of DIA’s board of directors, will become executive chairman, taking over the reins of the supermarket chain.

He confidence man Fridman, who led the magnate’s initial investment in DIA through LetterOne, becomes the maximum leader of the chain. DuCharme, CEO for 4 years of X5 Retail Group, the largest supermarket chain in Russia, knows the distribution sector in detail also from the international point of view, making it the ideal man for the magnate.


However, DIA considers that it is already entering a new stage in which it can once again compete in the market. This same Tuesday, the chain has released a preview of the results of its accounts for the first quarter, before Covid-19.

In this period, DIA managed net sales of 1,696 million euros during the first quarter of this year, marked by the onset of the coronavirus crisis, which represents a 2.1% decrease in current exchange rate, although they rose 2.6% in comparable terms, as reported on Tuesday by the supermarket chain.

Specifically, sales in Spain rose 7.8% in comparable terms (like for like), while in Portugal they advanced 9.3%, in a context prior to the Covid-19 outbreak, driven by the continuous transformation of the business.

In the Spanish market, DIA increased its net sales despite an 11.2% reduction in the store network, as a consequence of the closings of those that were located in non-strategic locations and / or with low performance.

Likewise, Comparable sales were positive in February in Spain for the first time in three years confirming, the chain insists, the initial progress of the transformation process that includes the improvement of the assortment, an updated franchise model and the improvement throughout the supply chain and store network.


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