The psychological fever for being stocked with toilet paper was short-lived. When we all already had our 250 rolls “just in case”, with which they started until challenges At Tik Tok, people understood that they no longer needed to continue going to the supermarket at 8 in the morning to take 8 packages. But it does not end there. Then came the fever of home baking. And above all, the most wanted: yeast. We have been without it for weeks and now natural alternatives run like a powder fuse in the networks because, to see if not how the cake is going to upload us.
What we did not think when we went en masse for toilet paper and yeast is that the gray hair and the roots of our dye (oh, first world problems), they would come out long before we ran out of the first pack of toilet paper rolls. And what we also did not think is that the hairdressers would shut down and we would be left with an unwanted new look that made another product an object of desire in supermarkets: home dyes.
According Rafael Rocha, beauty expert at the consultancy Nielsen: “Hair coloring has been falling for many years because going to the hairdresser to dye your hair has become widespread”. But it assures that the coloring products have grown 36% in the accumulated of the whole coronavirus crisis (according to Nielsen’s data). Rocha assures that it is the first time that sales of this product have skyrocketed like this since consumer studies were carried out: “It didn’t even grow that much during the crisis.”
Retouching the color at home became a necessity for many, whose gray hair covered their hair at full speed and could not do much more than cover them for a while with a color spray.
Calm down, there are still dyes. They are sold like churros at Christmas, but there is. If you were always one of those who trusted your hair to your trusted hairdresser and now you have to throw skill, take note of everything there is so that you can choose what works best for you. Here you have the most complete guide to the home dyes of the supermarket.
But before you know everything that is available, you have to know that there are several types of homemade dyes:
On the one hand, there are the PERMANENT dyes. Yes, they cover gray hair 100% but they do not go away easily with the washes. That is, if you are wrong about the tone, they are not the “wash and go” type. They are perfect to give intensity to a tone or to cover roots and grays if you know for sure which one is yours.
Semi-permanent dyes They do not offer the same level of coverage as a permanent, although you will notice your covered gray hair. They are also perfect if what you want is to nuance the root or give a little intensity or darkness to your color. They resist less than the permanent ones: about 4 or 5 washes. And they don’t lighten the hair.
Careful with this. These yes serve to lighten hair but if you don’t know how to use it or your hair is weak, better leave it for later. You can survive, seriously.
Natural dyes or synthetic dyes
It often depends on this that users suffer allergies. Synthetic dyes are more likely to cause them. Of course, the variety of tones is much wider than that of natural dyes. They stain due to oxidation of the hair and are more aggressive.
The trend is do away with ammonia, the ingredient that has always been at the center of all controversies for being more abrasive and harmful. The objective is to change it for another similar alkaline ingredient or incorporate ingredients that have a softening and repairing effect. And if possible, natural.
How to choose the right color
To find out, they have helped us Mª Carmen Medrano, scientific spokesperson for Garnier and L’Oréal Paris and Irene Rosado, head of training for Garnier and L’Oréal Paris.
According to hair tone
“When choosing the tone that we are going to apply we have to take into account that tints have a maximum lightening power of two or three shades. If, for example, our natural tone is light brown, we cannot choose a light blonde, since we will not get that color, we would have to choose a light brown or dark blonde. If what we are looking for is to darken our current tone we could apply the tone as dark as we want, although always it is advisable to darken little by little so that the change is not so drastic”, The experts recommend us.
According to skin tone
“Actually, the tone we have is not important here, but what color do we want to get taking into account the restrictions that we have discussed before ”, they explain.
If you have gray hair
The two experts advise us apply a permanent color to ensure high coverage of gray hair. “When we talk about the first gray hairs, we can choose to use a semi-permanent coloration. In this case, it is important to check in the instructions of the cases if the percentage of coverage provided by the chosen shade is in accordance with the one we are looking for or if, on the contrary, it is not recommended for hair with a high percentage of gray hair ”.
If the hair is previously dyed
Here we must bear in mind that we cannot clarify the tone by applying another tint on top, since stain on stain has no rinsing power. “We must maintain the tone that we have applied before or a darker one,” they add.
And now, let’s go to what’s left in the super …
We highlight Garnier OLIAThe ammonia-free, permanent coloration that is low maintenance and easy to apply. It manages to cover gray hair and roots and their formulation with floral oils of natural originThey also help your hair to be cared for and protected. 60% of its composition are oils that promote color and it also smells incredible.
Garnier also has among his proposals a permanent option that covers gray hair 100%: Garnier Nutrisse Crème. You also have it available on Amazon.
In Lidl brand supermarkets, their brand dyes “ONE HUNDRED” They have leveled sales multiple times in the past few weeks. ‘Premium Color’ It has become LIDL’s best-selling hair coloring product in its CIEN cosmetic line. So much that its sale has increased 50% compared to the period prior to confinement.
The CIEN line of dyes is made up of several references to cover different needs: from dark chestnut to platinum blonde. The formulation it is easy to apply and is enriched with vitamin F, argan oil and Limanthes alba oil, which has high quality pigments with which a high coverage is achieved while the hair is maintained and protected.
Your price: € 3.49.
L’Oréal Excellence Creme
It contains 192 ml of product and also contains ammonia.
Your price: 7.50.
Casting Crème Gloss, by L’Oréal Paris
Another L’Oréal option is this: it is perfect for covering gray hair, it does not have ammonia, it leaves hair full of volume and lasts up to 28 washes.
In Mercadona you can also find an option of homemade dye from its own brand, Deliplus. It is one of its star products for its excellent value for money. Its price is around € 4, you have a permanent or vegetable option and without ammonia. Its ammonia-free dyes succeed in consumer forums. According to the opinions, they are favorites for: not damage hair, improve shine, give volume and intensity of its color. The brands that market them, in addition to Deliplus, Azalea.
Revlon Colorsilk Gel
According to the OCU, with a score of 51 out of 100, it is a medium quality product. It contains 130 ml with cream formulation and it does not contain ammonia.
It costs € 2.90.
Llongueras Advance Professional
It contains 147 ml of product in cream format and in its composition, ammonia appears. The chestnut trees stand out in this collection.
Its reference price is € 5.45.
Schwarzkopf Palette Intensive
Another option of the Schwarzkopf brand. It contains 115 ml and it is also in cream and with ammonia. The OCU has given it a score of 61 out of 100.
It costs € 3.87.
According to the analyzes carried out by the OCU, he is one of the best unemployed. They give it a score of 69 out of 100 and rate it as a good quality product. They do not contain ammonia, it contains 150 ml of cream product and its price is around € 6. By the way, on Amazon he is one of the famous and in the UK he is a sales leader. You can also find it in some pharmacies.
Farmatint Permanent Gel
From the OCU they gave 68 points out of 100 (good quality). It also comes with 150 ml of product and its formulation is in gel texture, without ammonia.
The reference price is € 12.75.
Syoss Oleo Intense
It is a permanent coloration without ammonia with color results and hairdressing care. Different types of oils that have double action have been incorporated into its formula:
- On the one hand, within the coloring mixture itself, the oils act as conductors for the color pigments so that they penetrate better into the hair.
- On the other, they help to care for the hair surface to give it shine and softness.
Its price, € 5.95.
If you don’t want to go to the supermarket, buy it online! Here are some ideas.
The coloring in oil of My Organics it is a natural alternative to dye. It improves the appearance and cares for the health of the hair, maintaining its hydration and strength. Is a permanent coloration in oil formulated with active ingredients that guarantees total coverage of gray hair. It does not have resorcinol, parabens, lead nitrate, mineral oils and phthalates. And obviously not ammonia either. In addition, its formula does not contain water, but substances that have been extracted from olive leaves such as elenolic acid, hydroxytyrosol, tyrosol and rutin.
The kit contains one 50 ml single-dose vial of Keratin Color Developer to activate the color, one 50 ml application tube of color in oil to mix with the activator, one 6 ml dose of protective shampoo, one 6 ml dose of conditioner, gloves, disposable cape and booklet with all instructions. It is available in 9 shades.
Your price: € 14.90.
In the Madrid hairdresser you can get your personalized dye or henna kit thanks to its new special service. “With this system, clients receive at home the exact products that are applied in the salon, which are often the result of mixtures that are carried out in the hairdressing salon to adapt to the tone of the hair and the result that they want to achieve. Therefore, it cannot be purchased online ”Daureo explains. So if what you want is Henna, request it by email at [email protected] You will receive the kit of personalized products at home along with the rest of the materials you need to apply it.
If instead you prefer a tint, contact their team at [email protected] to find out what your exact shade is. Then, enter the website of I.C.O.N. and select the product that they have indicated from the Diana Daureo team in the section “your living room I.C.O.N. at home”. If you also need the material to apply it, add it to the shopping cart from the I.C.O.N. In the purchase process, do not forget to fill in the name and city of your hairdresser with the code “DIANA DAUREO HALL, MADRID” and ready. By the way, you can request this service even if you are not a client of Diana. Through their email they will help you find the perfect shade for you.
Price: between 54-56 € depending on shipping. Includes the materials to dye you.
This online color service has shipped its kits to more than 7 million homes in the United States. It is a kit custom coloring from scratch through its website with which to get the best color for each type of hair. The kit is sent home, along with all the materials and instructions, in a completely personalized way. And is that the team of colorists behind this brand are able to customize each formula that comes to them so that making the color at home is easy and satisfying. Also, they can help you once you have received the color. In addition, you can subscribe to a plan to have your color sent to you from time to time according to your needs.
Prices: The first order, if you subscribe to the plan, € 10. A single order: € 25. A color plan: € 20.
HOW TO APPLY THE TINT
Follow the step by step and avoid disasters.
- Put on gloves and an old cape or T-shirt to avoid staining your clothes or skin. Pour the dye into one and dilute it, in the case of the dye, with the oxidant (the developer) and it is henna, with water. Follow the instructions in each case. Stir with the paddle until you get a homogeneous mixture. Protect sensitive areas of the skin such as the forehead or ear area with a little petroleum jelly.
- Apply the product only at the root. It will improve your whole look when the hairdressers reopen. In addition, this way you avoid overloading your hair with pigments. Do it with dry hair, without washing, applying the product with the paddle starting from the hairline on the forehead, from side to side (from ear to ear). Then make a line in the middle and apply the color to the root that has grown.
- With the end of the blade, help yourself to separate the hair into sections and continue applying the color. Always take small locks and few amounts.
- When you have applied the product, leave it to act for 30 or 35 minutes in the case of dye and 1 hour in the case of henna.
- Finally, rinse abundantly with hot water. Apply shampoo and conditioner. It is recommended that you also add an extra hydration treatment such as a mask.