There are many, and very varied, the ways that the couple have to announce their link. Some publish on their social networks funny perches showing engagement ring, others share videos with the best moments of the couple, and there are those who resort to the classic calls. But when it comes to announcing the date of the link and all the details that the guests should know, there is usually unanimity. The invitations Printed are still the option chosen by 84% of couples, a very high percentage that opts for the most varied and surprising designs. Watercolors, animal inspiration, classics … Trends that little by little are also reflected in the save the date digital. And it is that in recent weeks, given the exceptional situation our country is experiencing, printed invitations have given way to designs that can be shipped by e-mail or Whatsapp.
The new reality has not only caused hundreds of couples to have to postpone the date of your link or that there are many boyfriends who must continue with the preparations for their great day from home. Also that it is necessary to communicate new dates to the guests and keep them informed at all times of news. “Many couples who have been forced to postpone their dates and who have already sent their invitations have seen that these digital designs were your best alternative. There is no specific profile; As in the other sectors, the virus has affected everyone who had planned to get married in these months, regardless of the type of couple or wedding style, “explains María Muñoz, founder of The Spaniel Studio.
María tells us that, although in her studio they work mostly on printed designs, requests for this type of invitation have increased in recent weeks. Proposals that although they are not physically delivered, they must keep an aesthetic as well as careful that the other models. “Whenever possible it is important to try to maintain cohesion between all the elements of the wedding stationery, including these possible designs on-line they are sent to communicate new dates or deferrals. In the cases of couples to whom I already produced the invitations, having designed them and knowing their wedding stationery, I am asking invitations on-line matching the rest of the elements (physical invitations, minutes, waiters, site marks, etc.). In the case of couples who come to me for the first time, I try to make designs online that are consistent and have elements in common with the invitations already sent. It is important that the guests when receiving these invitations on-line know perceive the same level of care so that they understand that the illusion for the wedding has not disappearedIt is even bigger, and that this wedding will be more special because you will be looking forward to it more than ever. And for that that invitation on-line it has a fundamental role. “
How to design an invitation on-line
Generally, when the bride and groom are going to choose their wedding invitations, they contact their favorite supplier and together define the style of the design. Some couples have a common thread for their link that will be shown in the decoration and in all the details of the big day and they want the invitations to be no exception. Others look for timeless and simple models that fit their personalities. And this process, although the result is digital, does not differ much. “Just like for physical invitations, the process depends on what the couple is looking for. There are couples who are clear that they like some of my collections and others who prefer that I make an exclusive design for them. In both cases the process begins when the bride and groom share their tastes and information about their wedding with me. From there I work on customizing your invitations: handwriting and subsequent digitization, the colors, the possible elements and illustrations that the design includes, etc. It is, yes, a more agile process than that of physical invitations, because it does not require their production deadlines: once the bride and groom are happy with their design, I send it to them in the appropriate format so that they can send it to their guests directly ” , Maria points out. More agile and also cheaper since there are no printing costs. “For new couples with whom I had not worked before, I am offering digital designs starting at € 200, depending on the level of personalization they seek in their designs,” the expert explains, adding that for those couples with whom they had already worked before the situation changed is offering this service for free, to help them.
What if, here are also trends. In the world of bridal stationery 2020 it was going to be the year of elaborate typefaces, floral prints and the watercolors. A return to artisan work that is also glimpsed in the digital world. “Although they will be sent on-line a craft aesthetic is sought, with handmade and custom elements like calligraphy. Everything that is made exclusively for a wedding gives it more value and is highly appreciated. The older the environment on-line It facilitates the exchange of information, so that materials that were previously required (such as the confirmation card or the additional information card with the logistical details) are no longer so. So invitations tend to be simplified. It is a unique occasion, yes, that’s why the design of really special and exclusive invitations takes on greater value than ever, “says María.
The future is here
One of the conclusions that different suppliers in the bridal sector seem to reach is that, after returning to normality, we will all have undergone a change in our way of acting, in our values. A evolution than in the world of weddings relate to a return to what really matters and a greater commitment to sustainability. Although in the field of invitations, as in many others, this is something that has been working for years – the use of recycled paper or materials such as rice paper increases – digital invitations can also be a good alternative to join this trend that seems to have come to stay with us for a long time. Of course, not all couples will want to give up giving the invitation in hand.