Nissan Mexicana strengthens its digital strategy with live streaming

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Nissan Mexicana strengthens its digital strategy with live streaming





© Provided by La Jornada
There are already more than 60 thousand spectators who have witnessed the broadcasts in the last two months. Photo. Courtesy Nissan Mexicana


Mexico City. Nissan Mexicana continues his bet by innovation, offering new alternatives to bring the public closer to the product range offered by the Japanese brand through virtual showroom “Nissan en Vivo”, Available on the website: www.nissan.com.mx

“Nissan Live is one of our digital tools through which customers can join online broadcasts Monday through Friday from 9:00 am to 6:00 pm, to learn in detail the characteristics and technologies of each one of our vehicles, “said Alejandro Santiago, deputy director of Digital Marketing, Nissan Mexico.


There are already more than 60 thousand viewers who have witnessed the transmissions in the last two months, not to mention the more than 7 thousand who connected to the Nissan Live of the new Sentra 2020 on the day of its virtual launch. Photo. Courtesy Nissan Mexicana


© Provided by La Jornada
There are already more than 60 thousand viewers who have witnessed the transmissions in the last two months, not to mention the more than 7 thousand who connected to the Nissan Live of the new Sentra 2020 on the day of its virtual launch. Photo. Courtesy Nissan Mexicana


In this virtual showroom, every hour, the Nissan Experts carry out a live tour of each vehicle to show the interior and exterior equipment, and share information on active and passive safety, Nissan Intelligent Mobility technologies, and engine specifications, dimensions, capacities, fuel efficiency, among others.

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Customers can ask in real time any questions they have regarding the model shown and the Nissan Experts will be able to answer these questions. Additionally, if customers have further questions after the “Nissan Live” broadcast is complete, they can personally contact a Digital Advisor on the website.

“Every day, Monday through Friday, our Nissan Experts show live about 10 vehicles whose online transmission schedules rotate throughout the week. These include Nissan Versa, Nissan Kicks, Nissan March, Nissan NP300 Frontier, Nissan X-Trail, Nissan Altima, Nissan Maxima, Nissan Murano and Nissan LEAF. And now, with the launch of the all-new Nissan Sentra 2020, it is also possible to get to know it through Nissan Live, “said Alejandro Santiago.


Foto. Cortesía Nissan Mexicana


© Provided by La Jornada
Photo. Courtesy Nissan Mexicana


“In the two months that we have been transmitting, close to 60 thousand viewers have joined, and that is not counting the more than 7 thousand that connected to the Nissan Live of the new Sentra 2020 on the day of our virtual launch. Additionally, in total, We have answered more than 5,000 questions from viewers so far these months, “he added.


Foto. Cortesía Nissan Mexicana


© Provided by La Jornada
Photo. Courtesy Nissan Mexicana


It is important to add that the only thing the public needs to see the broadcasts of “Nissan Live” is a computer, tablet or smartphone and an internet connection. It is not necessary to download any program or application.

“Nissan Live” is part of the tools offered by the Japanese brand to provide a comprehensive digital experience to current and potential customers. Currently it is possible to start buying a new car online through the website thanks to the convenience of being able to pay online through Mercado Pago.

Also, accompaniment tools are available such as the online quote; the automated NIVE chat (Nissan Intelligent Virtual Expert) available to answer any questions 24 hours a day, 7 days a week; Scheduled home driving tests online; and maintenance services without leaving home security.

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