After almost six months of constant postponements due to the coronavirus, The Walt Disney Co. finally gave up on releasing the new version of “Mulan” in theaters and will bet on a direct launch through its streaming platform (Disney+) in exchange for an extra fee.
“Mulan”, one of the most anticipated blockbusters in Hollywood, starring Liu Yifei, was going to be screened in theaters around the world on March 27, but its premiere was postponed at the peak of the pandemic and since then it has chained postponements from month to month, until it has been impossible to bring the tape to theaters.
The decision involves drastic change of strategy For the leading company in the entertainment sector and for the entire audiovisual market, very aware of the movements that a project that has cost more than US $ 250 million and that has opted until the last moment for a movie premiere has taken. But the circumstances, with a spike in infections in U.S and the inability to open normally theaters in Europe and Asia, led to indefinitely postpone the launch to find a way to get a return on investment.
“In recent months it has become clear that nothing can be set in stone when it comes to how we release movies during this global health crisis, and that means pausing our release plans for ‘Mulan‘”the entertainment giant admitted in a statement a few weeks ago.
This Tuesday, during a presentation of financial results, those responsible confirmed that the blockbuster will come directly to televisions through its platform with an extra charge of US $ 29 in the United States. The rest of the markets must specify their conditions.
This film is a new version of the animated classic with real actors and settings directed by the filmmaker Niki Caro, which has had one of the biggest budgets of the Mickey Mouse factory for the classic retrofits following the strategy already applied with “The Lion King”, “Aladdin” and “Dumbo”.
Next to “Mulan”, Hollywood was also following the release of “Tenet”, Christopher Nolan’s new film, since they were going to be the first major blockbusters to land in theaters after the closing.
While Disney will take its project to the Disney + catalog, Warner Bros. Studios has devised a staggered premiere since August 26 in cinemas in Spain, Australia, Canada, France, Germany, Italy, Japan, South Korea, Russia and the United Kingdom. , countries where the rooms have opened. However, in the United States, the most important market, it is not clear how the premiere will be managed.
The economic challenge for the film industry is twofold: On the one hand, the absence of titles on the billboard prevents the few open movie theaters from recovering the public, but, on the other hand, the restriction of capacity and uncertainty could mean that the films generate losses to the studios if they manage to reach the local.