The rebound of cases of coronavirus among young people in Spain, bringing the average age of patients to 40 years compared to over 60 at the beginning of the pandemic, he points out that they are the young adults the new victims of covid. Why? Because there is resistance to following the most basic lines of care. The chinstrap, the social distancing are replaced by the parties, the night, the gatherings of friends, the street …
The Madrid’s community So now he seeks to raise awareness, especially among young people, of the use of the chinstrap or masks with a video that has drawn attention for its toughness.
null Under the slogan “Protégete, proteenos”, The campaign shows a series of everyday situations that lead to a extreme approach with the image of a crematorium ovenor burning at 980 degrees temperature.
The 41-second clip begins with the image of a flat and a pet stretching and a voiceover saying “Your floor, 32 degrees.”
Below is a gathering of friends and the label “Beers with friends, 30 degrees.” Follow a crowded entertainment venue – ”Disco, 28 degrees”; the corridors of a health center, accompanied by the beeps of a monitor and the voice-over “Hospital, 25 degrees”, and then to an intubated patient in an intensive care unit –“UCI, 22 degrees” –.
The last image is the flames of a cremation oven –”Crematory oven, 980 degrees”, which concludes with the legend “There are things that give more heat than a mask. Protect yourself, protect us. ”
With information from La Vanguardia