The British supermarket giant Tesco announced on Monday the creation of 16,000 jobs, to support the strong growth of its online activities, popular with consumers due to the Covid-19 pandemic.
The number one sector in the United Kingdom specifies in a press release that it will recruit in particular 10,000 people to prepare the orders as well as 3,000 drivers to deliver them.
The other hires will be made in stores and distribution centers.
These new positions are in addition to the 4,000 already created since the start of the Covid-19 pandemic.
Tesco specifies that the majority of the 16,000 positions will be occupied by people who have joined the group temporarily during the pandemic. The brand then hired 47,000 people on a temporary basis.
The demand had been such at the start of the confinement at the end of March that consumers had to arm themselves with patience to obtain a delivery slot. And despite the lifting of restrictive measures in the country, many Britons have retained the habits taken at the height of the pandemic.
“These new positions will help us meet long-term online demand,” said Jason Tarry, Tesco’s managing director for the UK and Ireland.
The brand boasts of being the first distributor in April to process a million online orders in a week.
In total, 1.5 million people shop online at Tesco every week, an increase of around 600,000 since the start of the pandemic.
Online sales now represent 16% of the total at Tesco (compared to 9% before the health crisis) and they are expected to reach 5.5 billion pounds (6.6 billion francs) in 2020, against 3.3 billion in 2019.
Investments to meet online demand, however, have a cost, estimated at the end of June at 840 million pounds by Tesco, pushing it to cautious forecasts for the year, with operating profit in distribution expected stable over the year 2020-2021.
The boom in internet sales is shaking up the entire supermarket sector and arousing the greed of digital giants.
The American giant Amazon announced at the end of July a new offensive in the United Kingdom by offering its food delivery offer free of charge, for orders over 40 pounds, to its subscribers who have already subscribed to its “Prime” services.
These changes in consumption habits are also causing heavy damage in the distribution sector.
For example, the brand Marks and Spencer has decided to cut 7,000 jobs because of the drop in footfall to its stores and its desire to focus on online sales.