The computer giant wants to reposition itself in the world of video games by offering itself “Fallout” and “The Elder Scrolls”.
Microsoft announced Monday that it had signed an agreement to acquire ZeniMax Media, the parent company of video game publisher Bethesda Softworks, creator of “Fallout” and Star Trek games, for 7.5 billion dollars.
This large-scale acquisition, which comes shortly before the launch of new Microsoft XBox consoles, considerably strengthens the position of the computer giant in the world of video games.
Acquiring “one of the largest private game developers and publishers in the world (…) with + The Elder Scrolls + and + Fallout + among many others, Bethesda Softworks brings to XBox an impressive portfolio of games and technologies, ”Microsoft said in a statement.
New consoles unveiled in November
The deal comes a few weeks before the planned unveiling in November of the new Xbox Series X consoles and small Xbox S versions as the Redmond giant hopes to take revenge on Sony, which has sold twice as many PlayStation 4s as it does. Xbox has sold in recent years.
“The cultural phenomenon of gaming has made it the most important and fastest growing form of entertainment in the world,” said Microsoft, which will spend 7.5 billion dollars in cash for the acquisition of ZeniMax. The video game industry “should generate more than $ 200 billion in annual revenue in 2021”, justifies the computer giant.
“Why this change?” Phil Spencer, CEO of ZeniMax, founded 34 years ago in Rockville, suburb of Washington, explained in a Monday post. “This will allow us to make better games. Microsoft is an incredible partner. and provide access to resources that will make us a better publisher and developer of games, ”he said.
On Wall Street, Microsoft shares did not benefit from this acquisition, falling 1.24% around 2:30 p.m. GMT.