It was this Wednesday that the launch of the 2020-2021 program of New, chain formerly known as V. For the occasion, Bell Average, who acquired it last year, unveiled the strategy it intends to take to make Noovo a unifying general-interest channel with varied content that can appeal to a wide audience. To achieve this, Bell Media relies, among other things, on the production of original fiction series, as it has done for the francophone portion of Crave launched earlier at the start of the year.
It is therefore with great pride that it has been announced that a very first series has been filming since August 16, with a view to being broadcast next winter.
Counter offer, so it’s a comedy that will follow a real estate agency trying to survive in the competitive jungle of this area. It will be all the more difficult to do so as the Lévesque agency is a small family banner run by a father, his three daughters and a close friend. Even more, the patriarch, Alain, is a broker with 35 years of experience on the verge of burnout. He will therefore have to rely more than ever on the support of his dysfunctional team to meet both customer demand and compete with his biggest competition, the very charming Marc Huard from Intermax.
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To give life to this duo of enemies that will undoubtedly wage a merciless war, the production turned to Normand D’amour for the role of Alain and Pierre-Yves Cardinal for that of Marc. Marie-Soleil Dion, Emmanuelle Lussier-Martinez and Noémie O’Farrell the three Lévesque daughters will camp, whileAntoine Vezina will slip into the skin of Alain’s faithful accomplice, Marcel.
A series that promises to be as captivating as it is funny, in addition to setting the stage for many other original works for Noovo.
Several announcements will follow on this subject!
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