35% of players subscribe to a subscription service

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35% of players subscribe to a subscription service




35% of players subscribe to a subscription service


© Gamereactor
35% of players subscribe to a subscription service


At the time we bought a console, then games. The last two decades have however marked an important turning point since many subscriptions are now offered. Nintendo Switch Online, PlayStation Plus, PlayStation Now, Stadia Pro, Uplay +, or even Xbox Game Pass Ultimate. We have plenty to do.

Simon-Kucher & Partners therefore decided to conduct a large-scale survey to find out how many gamers had adopted these services. It would therefore seem that more than a third of them have subscribed to at least one, while some have several.

35% of players subscribe to a subscription service, but if only 20% of Americans are, Indians and Indonesians are twice as much (proportionally) to it. Among the subscribers, 80% declared that they were not closed to subscribing to several or are already in this case.

The quality of the games is by far the most important factor in their decision making, followed by the price, the number of games and their variety.

Thank you Games Industry.

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