Acqua, the Celli group chooses Legambiente

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Acqua, the Celli group chooses Legambiente




Water tap


© Pixabay
Water tap

The date is set: 28 October in Rome. Associations, companies, institutions are preparing for Water Forum. The network resource remains a large industrial business but also one of the thorniest management of local public services. Administrators are continually under scrutiny for the quality of what comes out of the taps. Yet everything must be controlled according to a 2001 legislation that establishes values ​​and substances that are not harmful to health. Sometimes something goes wrong. The campaigns for the increased consumption of tap water, fortunately, attract proselytes. Good practices also spread to lower the amount of plastic bottles that end up in the sea.

The news of a collaboration between Legambiente and the Celli group, in view of the Forum, to enhance the water distributed goes in the direction of a less suspicious approach to the “mayor’s water”. The Celli Group is an Italian excellence in beverage dispensing systems with 6 plants and a turnover of 130 million euros. However, it is also present in systems for the supply of microfiltered water by virtue of recent industrial operations. The announced collaboration has obvious commercial interest, but has captured environmentalists to characterize it in a sustainable way. No duplicity, therefore, but work plans in the area that can be good for families. For this reason, targeted campaigns are planned until 2021.

Italy it is one of the most water-pumping countries in Europe. In 2019, the consumption of bottled mineral water was 200 liters per capita: 60% more than the European average. “Not to mention that the production and transport of these bottles generates more than 1.2 million tons of CO2, in addition to the pollution of rivers and seas which is mostly represented by plastic waste”, he says Mauro Gallavotti, CEO of the Celli Group. With Legambiente they will immediately activate the Civico 5.0 campaign to strengthen the sharing economy and water efficiency of buildings. Together they will promote the sale of sustainable products and at the Acqua Forum they will talk about it with experts and politicians. The strategic link to the Italian Recovery plan in which Legambiente inserts the water resource is quick. The hope is for a revision of the Integrated Water Service system, of which little is said in the political buildings.

The machines for filtering water at home can be of help, for those who choose them and to have more safety. However, all the “problems of the sustainability of resource management, planning and requalification of the necessary infrastructures” remain. The aspects that motivate Legambiente’s partnership with a large Italian group are in this summary of its Director Giorgio Zampetti. Then it’s up to the institutions to do everything else. Because water must first of all be of good quality.

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In short, an invitation to responsible consumption of food. A bit like the initiatives of many 'all you can eat': yes you can eat as much as you want for a modest sum, but you have to finish everything you order, otherwise you will pay an extra. Would you be willing to be weighed before you sit down at the table? Photo credits @ Shutterstock

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