Masks that protect the mouth and nose from the coronavirus have long been part of everyday life. They will still be in the coming year. Anyone who refuses to accept them has understood nothing. So when designers use masks as Accessories Designing to match your collections, like shoes and bags, doesn’t make them any less useful, it just makes them much prettier and a natural part of a new reality.
Masks at Fashion Week? This is how relevant mouth and nose protection was
Too few designers have used this opportunity during the current fashion weeks in New York, London, Milan and Paris – all cities that have been particularly hard hit by the coronavirus.
A few of the few street styles that could be photographed during the few physical fashion shows were way ahead of most designers. The most inspiring looks were all those where the makeshift mask came naturally Outfit integrated and therefore not removed for posing on the street. You could see masks matching the look, masks with logo, simple black masks, masks in partner look and also classic medical masks.
Fashion Week: With these labels, masks were a natural part of the new reality
Gallery: Fashion trends from Milan Fashion Week Spring / Summer 2021: Moschino (Harper’s BAZAAR)
Rick Owens filmed the show of his Spring / Summer 2021 collection live in Venice last week, just in time for Paris Fashion Week. “Clothing doesn’t change the world, but it is part of an attitude that influences what people think,” states the designer. For Rick Owens, this includes having one Mouth and nose protection about his collection that every model wore. Makeshift masks with veils made of chiffon in pink or black. “A mask works with my clothes, of course, but it’s also a choice – it represents consideration for other people.”
In New York, Eckhaus Latta presented their collection on the street, specifically: FDR Drive in Manhattan. Appropriate masks for each model were of course part of the look for her. Also at Christian Siriano’s show in Connecticut. At the beginning of the pandemic, the designer was one of the first to convert his studio into the production of protective masks. He is said to have donated around a million of them so far. During New York Fashion Week he showed matching masks to cocktail dresses and evening gowns.
At Marine Serre, it is part of the DNA of the label of the same name that she meets necessity with creativity. That already has its concept of recycling and in the past Upcyclings shown (before both became buzz words). For Spring / Summer 2021, Marine Serre is presenting its creative approach to mouth and nose protection – with masks that have been printed to match the dress, hats with plastic protection for the face and body suits that only leave out the eyes.
Demna Gvasalia designed a sweater for Balenciaga with a turtleneck that comes close to the nose. Basically a mask integrated into the top – which is just as good an idea as the large, glittering earrings. However, it is the only mouth and nose protection in the collection. The music video that replaced the classic fashion show was shot for the 80s hit “I wear my Sunglasses at Night”. Every model walking through the streets in the video wore cool sunglasses. If every model had worn a mask, it would have been a little cooler.