As soon as the auctions are over, the first 5G packages available

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As soon as the auctions are over, the first 5G packages available


The auctions barely closed, the French operators are already drawing their offers. But the rise will be gradual.


Lean invoice


© SOURCE: COMPANIES
Lean invoice

The auctions barely closed, the French operators are already drawing their offers. But the rise will be gradual.

In France, the four telecom operators are doing well. Their Italian and German counterparts spent 6.5 billion euros for their 5G frequencies, after long weeks of auctions. Here, the case was settled in a few days with a very reasonable bill: 2.8 billion. The allocation of the different lots respects the market shares of the four players, even if each tries to claim victory, as on the evening of a tense electoral ballot.

Now it’s time for the commercial brawl. The frequencies should be delivered to operators between November 15 and 20 and deployments can then begin for the first openings in December or January. But the new 5G-stamped subscription offers won’t wait.

“False 5G”

Orange presents four new packages on October 8 “Ready for 5G”, from 39.99 euros per month and 100 GB of data consumption. Originality: two to three SIM cards. “Our customers have more and more connected objects, explains Laetitia Orsini-Sharps, marketing director for general public access offers. The objective is to allow them to take full advantage of their equipment. “

The incumbent operator also offers 18 models of 5G compatible smartphones “At preferential prices” . And, in response to criticism of the technology’s environmental impact, it is launching an awareness campaign urging consumers to recycle their old phones.

In the SFR camp, these offers of “Fake 5G” launched several months before the actual deployments. “This risks causing disappointment, even worry”, believes its secretary general, Arthur Dreyfuss. Bouygues Telecom, for its part, launched its first “5G compatible” offers last summer. “The main thing is already to have excellent 4G, but for one in five French people, the most important thing is that the 5 G signal is displayed on their screen”, observes a leader of the group.

Iliad’s chief executive, Thomas Reynaud, does not see the marketing machine in place before the launch of the 5G compatible iPhone at the end of the year. “It is important to be there from the first day, even if the increase in power will be gradual”, he believes. The time it takes for urban deployments to reach critical mass. And that new applications are emerging, other than the one allowing to watch a film in very high definition on the screen of his phone.

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