In a year threatened by the global health emergency, signs of resistance and restart are coming from the wine sector. In recent days the Asti event was held “Douja d’Or”, the first to be organized in the presence after the restrictions. Palazzo Alfieri in Asti was full of visitors and tasters, albeit with the necessary safety measures. And tthe numbers on the overall bottling of the denominations of the Consortium Barbera d’Asti and Wines of Monferrato (which protects 13 denominations, 4 Docg – Barbera d’Asti, Nizza, Ruchè di Castagnole Monferrato and Terre Alfieri – e 9 Doc – Albugnano, Cortese dell’Alto Monferrato, Dolcetto d’Asti, Freisa d’Asti, Grignolino d’Asti, Loazzolo, Malvasia di Castelnuovo Don Bosco, Monferrato and Piedmont): at the end of August they recorded a + 1.22% compared to 2019. A figure that captures a well-placed sector on the market, which has withstood the impact of recent months and which keeps an eye on the future. A future that also declines, for example, in opening up to the female public, which shows an ever-increasing interest in Barbera, as also demonstrated by some market surveys.
Among the denominations that make up the firmament of the Consortium, there is also a new star that shines: it is Marengo, the sparkling version of Piemonte Cortese. A wine that bears in its name the auspicious one of a victory: when in 1800 Napoleon achieved the success of a battle in these areas that opened the doors of Europe to him. However, Barbera d’Asti Docg remains the product of the highest expression of identity in Monferrato, with an export quota of around 50% of production. Easy to approach when drunk young and complex if left to refine as in the case of the Superiore version, the added value is certainly given by its versatility, an element that arouses the interest of ever wider consumer groups. And then, grown in 167 municipalities (116 in the province of Asti and 51 in the province of Alessandria), Barbera d’Asti Docg occupies a territory large enough to give the wine a diversified range of expressions and colors.
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In this scenario there are also very important enological niches, united by a growing trend both in terms of numbers and the affirmation of their identity. For example Albugnano, Nebbiolo grown in the areas adjacent to the province of Turin, with an increase in bottled as at August 31st; or the Cortese dell’Alto Monferrato, also in this case with a positive sign.
“With over 65 million bottles, the Consortium entirely represents a varied territory such as Monferrato which, particularly in recent years, is becoming a decisive driving force of the Unesco area – he declares Filippo Mobrici, president of the Consorzio Barbera d’Asti e Vini del Monferrato – Also in this year marked by Covid-19, our reference sector has proven to hold up in numbers and image, a sign of ever stronger consolidation in Italy and in the world. We were among the first to invest in native vines, I am thinking for example of our participation in the “Indigena” project aimed precisely at this type of enhancement, an idea that we shared well ahead of its time. Monferrato is a territory of beauty and opportunity, where young entrepreneurs and large companies have begun to invest increasingly important resources which from wine lead to important economic effects in the real estate, wine tourism and catering sectors ».