In one of the actions aimed at the mission of serving society, Bridgestone Latin America North implemented a regional campaign to support the Red Cross.
This campaign consisted of the donation and renewal of 168 tires for 42 Red Cross ambulances.
This campaign was carried out between the month of September and so far in October, delivering the tires to three different locations of the organization.
The headquarters in Mexico in Cuernavaca, in the state of Morelos, the Central Headquarters in Costa Rica and the Colombian Red Cross in Bogotá.
At the Cuernavaca headquarters, 60 tires were donated, which allowed 15 ambulances to renew the tires.
José Luis Alquicira, State coordinator of the Mexican Red Cross Morelos Delegation mentioned:
Video: Deputies approve constitutional right to mobility and road safety (Dailymotion)
“Ambulances are one of our main work tools, so having new tires for them is of great help to us and we thank Bridgestone for this contribution.
The support of private companies has always been vital to strengthen our institution and thus allow us to continue actively collaborating ”.
The Red Cross has been of great help during the pandemic
The Red Cross is one of the first-line response organizations to the Covid-19 health crisis.
Its units have continuously used its units for patient transfers, food deliveries, emergencies and transport of medical supplies.
As a result of this activity, maintenance costs for both the vehicle and the tires have increased considerably.
The tire donation is part of the company’s sustainability strategy and global commitment to Social Responsibility, Nuestra Manera de Servir.
This strategy seeks to contribute to the well-being of communities by improving the way they move, live, work and play.