Consumers expect long corona restrictions

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Consumers expect long corona restrictions


The vast majority of consumers in Germany do not expect the corona-related restrictions to end quickly.


The main shopping street Zeil in Frankfurt am Main: It is mandatory to wear a mask when strolling.


© Andreas Arnold / dpa
The main shopping street Zeil in Frankfurt am Main: It is mandatory to wear a mask when strolling.


A good two thirds assumed that the restrictions in everyday life would last at least six months, reported the McKinsey management consultancy based on a representative survey of 1053 German citizens. “The effects of Covid-19 on consumer behavior are still very present,” emphasized McKinsey expert Jesko Perrey. “It’s less of a crisis mode than an active adaptation to a new normal.”

According to the survey, a majority of German citizens are currently afraid of air travel, attending major events and using public transport due to the corona pandemic. More than every second person would be very or extremely concerned if they had to get on a plane in the next few weeks. When attending major events, it would be 48 percent of those surveyed and when using local public transport it would still be 43 percent.

On the other hand, after more than half a year of the Corona crisis, only a few people consider buying groceries and meeting the family to be really worrying. Not even one in ten respondents said they were seriously concerned about their everyday shopping. And family get-togethers only triggered greater unrest in ten percent of those surveyed, as the survey showed.

In view of the many restrictions that Corona has brought, many German citizens long for a return to normalcy. According to the survey, what is most missed is the regular, carefree meeting with friends and the earlier frequent visits to restaurants and bars, as well as events such as concerts, sports events or going to the cinema.

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