“#Imwithsanna”. It is the hashtag used by the Finns for a social campaign in defense of their 34-year-old premier Sanna Marin. It all started with a photo shoot of the popular local women’s magazine Trendi, for which Marin posed in a low-cut dress. A choice that has sparked controversy: “indecent”, “inappropriate”, “because she does not think about governing instead of modeling”, “there is Covid and she undresses” are some of the criticisms that have been addressed to her. It was defended by hundreds of Finns, women and men, who populated the social message boards with photos of necklines accompanied by the hashtag “I’m with Sanna”.
The summary of all the posts in favor of the premier is that it is not a dress that measures its credibility. “We want a world where a woman doesn’t have to worry about losing credibility due to her cleavage,” users write.
The television journalist also sided with the premier Ina Mikkola, who denounced the misogyny of comments, and the former president of Finland, Tarja Halonen, who congratulated Marin: “Welcome to the club of political women whose physique is constantly scrutinized and discussed as opposed to men who can safely be seen shirtless, whether they can afford it or not.”
And to think that in the long interview given to Trendy, the premier speaks precisely of how a woman’s personal choices are always the subject of “analysis and debate”. And he explains that, to avoid obsession with looks and appearances, “I change my look as little as possible”.