Explore new formats of choreography, staging, and concerts; remaking the economy of companies, and generating new strategies to “do more with less”, and the new possibilities that technology opened up, were some of the topics that creators, promoters and cultural officials put on the table during the discussion Unavoidable adjustments: Towards new cultural policies, which was held within the colloquium States rebuilding the social fabric, culture as a common thread for social reactivation, organized by University of Guadalajara through Culture UDG.
The opening day, held this Monday, consisted of two talks and a lecture by the scenic creator David Olguin. The opening lecture was titled New windows? and had the participation of Claudia Lavista, of Delfos; Paty Carrera, of Control Freaks Music; Alan Gutierrez of I go to the theater; Y Bruno bichir, of the Foro Shakespeare.
This talk was moderated by Igor Lozada, head of Culture UDG, who framed the colloquium within the effort made since the beginning of the pandemic, in the sense of listening to the creators, supporting the development of their economic reactivation and calling the public to approach new ways of seeing the shows, finding points of convergence that give rise to the development of common actions between the different regions of the country in order to contribute to the consolidation, coordination and organization of the arts sector in Mexico.
The colloquium began with an introduction by Sergio Ramirez, Director of the Center for Research and Development in Education, Culture and Society, who demanded higher budgets for cultural promotion.
During the talk, the cultural managers agreed that one of the biggest challenges they have faced during the covid-19 pandemic has been connectivity, since a good part of the population still lacks technological resources and the digital divide is very marked in certain communities and municipalities.
On the other hand, they also admitted that the issue of training for the use of these tools has been fundamental, since even many creators and cultural agents were reluctant to use them. Another of the core issues was the way in which cultural creators, managers and promoters could support each other, since all of them their income was affected by the economic crisis that is brewing due to the health crisis.
Claudia LavistaFor example, he said that from his academy they had to restructure the way to reach new audiences and generate resources, creating a blog with interviews with artists, videos of dance presentations, exhibition of the students’ work digitally, virtual workshops and dance pieces created specifically to be seen through Zoom.
On your own, Paty Carrera He pointed out that, after the work stoppage, many musicians undertook the task of offering free digital concerts to mitigate the effects of the confinement, but they encountered the problem of trying to make it profitable, thus undertaking payment per event.
Bichir said that, after 20 years of perseverance to make the Shakespeare Forum a place with five spaces, a library and a food service, the pandemic does not defeat them and showed them the digital paths, reaching up to thousand people connected to a montage.
In his speech entitled Reflections and creation in the midst of the health crisis, David Olguin He expressed that “We strive to say that art and culture are important instruments, but I believe that Mexican theater will be supportive, will be collective or will no longer be.”
The second conversation titled Unavoidable adjustments: towards new cultural policies was attended by the holders of cultural institutions in the country: Concepción Landa, Secretary of Culture of Chihuahua; Ricardo Marcos, from the Council for Culture and the Arts of Nuevo León; Armando Herrera, Secretary of Culture of San Luis Potosí; Adriana Camarena, head of the Institute of Culture of Guanajuato; and Diana Reyes González, from the Municipal Institute of Culture and Art of Sonora. The table was moderated by Sergio Ramírez.
In this regard, they stressed the importance of the calls to continue providing support, however, in the case of the Municipal Institute of Culture and Art of Sonora, for its director, Diana Reyes, it was essential to make use of a mapping called Cartography of Cultural Agents, which had previously been working with INEGI since with the data obtained they were able to redirect resources to those who needed it most.
On the positive aspects, the culture holders highlighted that eThere is a craving for the consumption of cultural products, which has been reflected in the figures of both their social networks and the transmissions that they have led of various events. Another opportunity provided by confinement due to the covid-19 pandemic was to rescue digital collections to be able to give them other outlets and begin to reevaluate how to generate new consumer formats for shows such as dance, theater and festivals.
In his speech, Ricardo Marcos, President of the Council of Culture and the Arts of Nuevo León, explained that we have to think that “there is no return to normality, there is no return to before, what we have is now and the immediate future and there is no other way, rather than accepting it outright ”. However, this premise also leads to the generation of new artistic languages and cultural diffusion, which opens space to continue talking about the new challenges facing the sector and the way to solve them.
The tables of the colloquium States rebuilding the social fabric will continue until October 14 and the tables can be consulted through social networks and on the website of Culture of the University of Guadalajara.