Customize your watch just like a Porsche

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Customize your watch just like a Porsche


Porsche Design is the first company in the world to offer the ability to configure a chronograph online. Each part can be as individualized as a Porsche 911.


This new option is achieved through the sophisticated Timepieces program that allows the implementation of nearly 1.5 million variations.


© atraccion360.com
This new option is achieved through the sophisticated Timepieces program that allows the implementation of nearly 1.5 million variations.

This new option is achieved through the sophisticated Timepieces program that allows the implementation of nearly 1.5 million variations.

Porsche Design Timepieces transfers this design philosophy to the wrist thanks to online customization. Founded in 2014 in the Swiss town of Solothurn, it is the first company in the world to offer a configurator for watches. The elements of the chronograph are sourced from the FA Porsche studio in Zell am See and respect the philosophy of Professor Ferdinand Alexander Porsche, who gave the first 911 its iconic lines.

Porsche Design Timepieces brings the philosophy of the Porsche 911 onto your wrist.



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The role model for Porsche Design Timepieces was the Porsche manufacturing concept in Zuffenhausen. Like the sports car manufacturer, the design company also has a flexible ability to manufacture from one-off pieces to series models. Porsche Design watches have been considered valuable collector’s items for some time. True fans of Porsche and of the most special watches know, for example, the 911 Turbo S Exclusive Series chronograph, which only buyers of this vehicle manufactured in 2017 in a limited series of 500 copies were able to purchase.

The color and material combination of the watch corresponded exactly to that of the vehicle. The new watch setter continues to develop this idea and works in a similar way to a car setter.

That is why when setting up a chronograph, the customer begins by defining the exterior: first he decides the color of the case, which, as in all Porsche Design watches, is titanium and has a matte gray finish. As an option, a different coating is offered in black, which automatically changes the color of the buckle. You can also configure the bezel and you can choose between a minute hand or a tachymeter. The dial is presented, as in some Porsche rev counters, in black and white, and the hand is triple. For its part, the ring around the dial can be configured in all the colors of Porsche series vehicles, and the leather straps are available in all interior colors.


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At the factory, the straps are even hand-sewn with the same thread used in the 911 seats, albeit with a thinner thickness. The gray or black titanium straps can become complements, since thanks to its quick change system, it allows the user to obtain a new design in a few seconds. The glass base on the back reveals the self-made automatic mechanism with its wind-up rotor. The rotor can also be individualized to match the shape and color of the wheels on each sports car, including the central Porsche crest.

There is also the possibility of obtaining a pre-set chronograph. In any case, the possibilities for variation are almost limitless: up to 1.5 million unique watches. Despite this customization capacity, the delivery time is between 8 and 12 weeks. A record in a sector where every second counts.

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