Although the pandemic has sparked a growth in digital communication, it is expenditures on printed material that lead candidates’ campaign resources in this year’s elections, representing 26% of total expenditures. The information is from G1.
Second, there is the production of radio and television programs, with 15% of expenses, and the production of stickers, with 13% of expenses. Spending on social media accounts for only 4% of expenses.
In relation to total spending by parties, the MDB is the leader in expenses, with R $ 3,600,758, followed by PSDB (R $ 3,143,799) and DEM (R $ 2,682,915). The Novo party is the one that spent the most to boost its social media campaigns (R $ 554,627).