The frozen food industry expects a record for pizza consumption in the Corona year 2020. “The sales of frozen pizza will reach a new high this year,” the branch association Deutsches Tiefkühlinstitut in Berlin told the German press agency.
“Every German citizen eats an average of 13 frozen pizzas per year – and the trend is rising.” Ten years ago it was only ten, 20 years ago five and 30 years ago only three.
According to the frozen food institute, since the Corona crisis at the end of February, Germans have increased their supplies of frozen food – especially frozen pizzas. “Consumers supply themselves with frozen food on the one hand for immediate consumption, but also for storage.”
The demand for frozen food in the grocery trade has grown double-digit since the eleventh calendar week (March 9th to 15th), it said. In the first half of 2020, the frozen pizza product group increased sales by seven percent.
In contrast, consumption outside the home collapsed drastically due to the so-called lockdown. “That also hits hard frozen manufacturers who produce for the catering industry. Since important sales markets such as company catering and training place catering continue to work well below normal levels. ”
Last year, more than a billion frozen pizzas were consumed in Germany – that was around 360,000 tons.
The first frozen pizza came onto the German market 50 years ago. The food manufacturer Dr. Oetker brought them onto the market in 1970. The variety was called “Pizza alla Romana” and was topped with tomatoes, peppers, mortadella and mozzarella, among other things. “It should be enough for two people and at 2.95 DM it was not exactly cheap at a time when the average employee earned 1,100 DM a month,” says Dr. Oetker in Bielefeld.