“Harper’s BAZAAR is the party everyone is invited to.” If you take this statement from Glenda Bailey, the former editor-in-chief of the American Bazaar seriously, this is a true endless celebration – since 1867, the magazine has been inviting its readers to constantly immerse themselves in everything new, exciting and inspiring that is fashion, art and zeitgeist have to offer and to write their own story together. The recently reopened Musée des Arts Décoratifs in Paris with the exhibition “Harper’s BAZAAR. First in Fashion ”, which will take place until January 3, 2021. In an exclusive video ex-Bazaar– Editor-in-Chief Glenda Bailey and Olivier Gabet, Director of the MAD, through the exhibition and dedicate themselves to the most important milestones and moments in the history of Harper’s BAZAAR.
“Harper’s BAZAAR. First in Fashion “: a stylish journey through time spanning more than 150 years
In its 150-year history, Harper’s BAZAAR has undoubtedly established itself as a magazine that delivers more than just beautiful fashion. It reflects the zeitgeist, looks to the future and writes stories. This versatility is reflected in the exhibition at the MAD in Paris, which was created for “Harper’s BAZAAR. First in Fashion ”relies on a three-dimensional experience – just as if one were to dive into the magazine’s pages: The history of the magazine’s development, from its beginnings to the present, is illustrated with photographs from past issues, with exhibits from the respective epochs of fashion and Manuscripts comprehensively illustrated and always goes hand in hand with contemporary history.
But with Paris, which is currently catching up with the second wave of the Covid-19 pandemic, most of them will not think of traveling to France for the time being. You have to miss it Bazaar-Exhibition nevertheless – the team of Olivier Gabet, Director of the Musée des Arts Décoratifs, the curators Éric Pujalet-Plaá and Marianne Le Galliard, Glenda Bailey, until February 2020 editor-in-chief of the USBazaar, and Design Director Elizabeth Hummer has now published a virtual tour with which one can at least mentally travel to the MAD’s showrooms. Watch the exclusive video here and the highlights of “Harper’s BAZAAR. Experience “First in Fashion” virtually:
Video presented by American Express.
The Harper’s BAZAAR exhibition in video: these are the highlights
In the video for the exhibition, Glenda Bailey and Olivier Gabet show why Harper’s BAZAAR has been relevant for over 150 years – and they go next to the most iconic cover pictures (think of the model who had the “a” on the December 1959 cover) Bazaar on the ladder falls against) on the personalities who contributed significantly to the success of the magazine.
The iconic BazaarPersonalities
Above all Mary Louise Booth, polyglottess, suffragette and translator and first from 1867 to 1889 Bazaar-Editor-in-Chief. She made current politics and questions of society the subject of the magazine and was always up to date with her work. Or Carmel Snow, who as Editor in Chief from 1934 to 1958 helped shape fashion – for example by supporting Christian Diors New Look named as such. Or Alexey Brodovitch, who was Art Director under Carmel Snow and, with his very own sense of typography and playing with images, made the layout of the magazine an art.
And last but not least the great Diana Vreeland, the Carmel Snow in the dance hall of the St. Regis in her elegant Chanel-Discovered dress and quickly hired it as a fashion editor. Vreeland was not only notorious for her stubborn humor and charm in her column “Why don’t you …?”, But also delivered some premieres during her time as editor-in-chief: She showed nudity for the first time in a magazine, and often gave Lesser-known talent from photography, acting, and fashion have a place on their magazine pages, including Lauren Bacall who featured on her Bazaar-Cover encouraged readers to donate blood in an incomparably stylish way, and dared to portray a model in a tight bikini in their then prudish days (accompanied by the statement “The bikini is the most important invention since the atomic bomb”).
Elegance is good taste with a dash of daring.
Harper’s BAZAAR showed itself to be a pioneer for this through its collaboration with today’s iconic photographers and artists – Picasso, Cocteau and Matisse were featured with their art in the issues of the magazine, the photographs of Richard Avedon and Man Ray shaped his aesthetics and wrote contemporary history. Today, too, art plays an important role with its most important representatives, for example with the collaboration with Cindy Sherman, Takashi Murakami and Chuck Close. All artists who work for Bazaar present their view of fashion in unique collaborations.
The covers and fashion spreads of Harper’s BAZAAR
Not to be forgotten: the covers, which are still unforgotten today, with which Harper’s BAZAAR made self-reference a playful work. The looks shown on it and the aesthetics for which the magazine became famous are not just snapshots of bygone times, but have become part of its history. The April 1965 issue, edited by Richard Avedon, which Glenda Bailey describes as her unbeaten favorite magazine issue of all time, will not be forgotten. Seen on the cover: Jean Shrimpton, whose head is in a pink paper helmet – and whose idea as a shooting prop is still divided today. This edition, as well as many others BazaarIssues, on the one hand gives an insight into the zeitgeist of the 1960s without losing any of its topicality, according to Glenda Bailey: “I always say, that magazines, like great fashion, should be timely and timeless.”
Another defining moment in Harper’s BAZAAR story: The December 2003 issue with the iconic scene in which Karl Lagerfeld In front of Jean-Paul Goude’s camera, 90s supermodel Linda Evangelista takes to the skies in her cream-colored robe. Or Rihanna in the mouth of a shark on the cover for March 2005, an homage to the anniversary of Steven Spielberg’s “Jaws” and a reference to the artist and entrepreneur’s origins in Barbados. No less iconic from the more recent past of magazine history: Demi Moore and the giraffes on the April 2010 cover in a dress and the Amarillo Boots from the last collection by Alexander McQueen.
It’s moments like these that make Harper’s BAZAAR what it is to this day: An inspiration for women who are interested in fashion, art and zeitgeist and who appreciate the special twist, for the Bazaar has become known. And to the present day, what defines the global editions of the magazine seems to be in demand: In over 30 countries, in Germany since 2013, it has inspired, informed and empowered Bazaar Women in their actions and their sense of style. A love story that is guaranteed not to end anytime soon.
“Harper’s BAZAAR. First in Fashion ”is currently taking place in the Musée des Arts Décoratifs in Paris until January 3, 2021. You can find the latest information on admission restrictions online at madparis.fr.