by Elena Comelli
All crazy about 5G. Despite the crisis and the pandemic, 2020 will see a boom in sales of next-generation smartphones, which according to Strategy Analytics forecasts will reach 251 million, equal to more than 1,282% compared to the 18.2 million handsets purchased in 2019. Sharing the market will be mainly Samsung, Huawei and Apple – which just last night presented its first 5G iPhones. The three brands will account for two-thirds of global sales. The first market this year will be China, followed by the US.
5G will be “the main driver of the growth of the smartphone market, today and in the decade to come,” say the researchers, although “many models of 5G mobile phones are too expensive and most of the operators’ 5G networks are incomplete, while Coronavirus waves are fatiguing consumers in Western markets, such as the US and Europe “.
Gallery: Sony WH-1000XM4, the wireless headphones born to amaze (La Repubblica)
As for Apple, last night Tim Cook unveiled the new smart speaker HomePod Mini and the new iPhone 12, live from the Steve Jobs Theater, the auditorium dedicated to the late founder, located inside the Apple Park in Cupertino, in the heart of Silicon Valley. An atypical presentation, in streaming and without an audience due to the limitations due to the Coronavirus, slightly delayed compared to the traditional iPhone presentation event, which usually took place in September.
As per rumors, four models were presented, all equipped with 5G technology: iPhone 12, iPhone 12 Mini, iPhone Pro and iPhone Pro Max. The event was called ‘Hi, Speed’, to announce the new standard of navigation to high speed, but great attention was paid to the issue of safety. Cook announced that 5G, in addition to being better performing, is also much more secure than older generation connections.
As for the design, it seems to take a dip in the past, with the sharp edges that reflect the shapes of the old iPhone 4 and 5, thus changing shapes and colors. The four models range from the smallest with a 5.4-inch screen to the largest 6.7-inch, passing through two intermediate 6.1-inch screens. Small green revolution also in packaging: by 2030, Apple wants to have a zero climate impact, so the packaging will be reduced to the bone.