Importance of Decoration for Healthcare Marketing

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Importance of Decoration for Healthcare Marketing


When we talk about the most inviting and attractive places in the world, a dental clinic is not among the first environments that come to mind.

This is because when we go to a dentist, we seek care to meet a need, such as treating any problem that brings discomfort or pain. In addition, there are many aspects related to this feeling that needs to be addressed, which can interfere with the perception of this environment.

However, one of the key parts to increase the perception of safety and well-being in these places is the decoration. After all, it can be highly inviting and make the clinic less impersonal and, above all, more attractive to your patients.



Before defining the decoration, you need to understand what message you want to convey with that environment


© Viva Decora
Before defining the decoration, you need to understand what message you want to convey with that environment

Furthermore, it is possible to use decorative items that contribute to transmit the clinic’s missions, as well as to isolate the sounds that can generate some discomfort while the clients wait for the service. Despite this, before thinking about which decoration to use, it is necessary to understand what message you want to convey with that environment.

After all, in addition to good service, decoration is extremely important to receive a patient and convey the idea of ​​the company and comfort to the patient, as it complements the environment in which he can feel alone.

For this reason, in this article we will explain the importance of decoration and its relationship with marketing for the health area, in addition to presenting items that can define the decorative style of your office.

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Decoration and positive feelings

As previously stated, each element that makes up an environment conveys a specific feeling to the one who observes the place. Precisely why there are colors adopted for each type of trade.

To give you an idea, most networks Fast Food bet on colors like red and yellow. This is because, according to the theories of color psychology, these tones arouse hunger and bring a feeling of “hurry” – so that customers do not stay in the place too long after consuming.

Colors are clearly known to generate different and positive feelings, depending on the way they are applied. Thus, through them, it is possible to enhance feelings, transmit values ​​and the personality of the brand, fixing it in the patient’s imagination.

In this context, a color that can be easily applied in environments such as dental offices is the color blue, as prominent points.



Blue is a color that can be easily applied in environments such as dental offices


© Viva Decora
Blue is a color that can be easily applied in environments such as dental offices

In practice, this tone provides feelings of well-being, safety and comfort, reassuring the patient at the time of the consultation and bringing more confidence in relation to the brand.

Combining more comfort with environments

In order to build a good decoration project, it is important to include several scenarios and have an objective drawn from the beginning of the project and in the creation of the color table.

If you work in the dental sector, for example, betting on colors like black, red and yellow may not bring the expected results to your clinic.

This is because, as stated earlier, the colors red and yellow reinforce the feeling of hunger. In addition, in this composition, black becomes a color that can weigh on the environment and for the brand image.

Thus, one of the most used colors in order to bring comfort and serenity is light blue, especially when combined with white. However, as with any business, it is important to know how colors influence your target audience.



Blue is one of the most used colors in order to bring comfort and serenity to the environment


© Viva Decora
Blue is one of the most used colors in order to bring comfort and serenity to the environment

This is because each person seeks care and needs specific treatment, as well as targeting specific characteristics in the environment and services offered.

Thus, if you attend children and young people, from 10 to 27 years old, the profile of the clinic and procedures will be different from those aimed at an audience from 30 to 45 years old.

In the first scenario, for example, a treatment with high demand will be the placement of orthodontic appliance.

Regarding the environment, taking into account the profile and gender of your audience, pastel tones such as light pink can be interesting for application in the environment.

Building good memories

How many times when we go through an internal change we also want to change the colors of the walls, the hair or even the furniture.

This aspect is directly related to the decoration, being one of the elements that are part of our personality and our changes.

Precisely for this reason, when building the decoration of your office, keep in mind the intention of transmitting peace, comfort and building good memories.



Discover the importance of decoration for health marketing


© Viva Decora
Discover the importance of decoration for health marketing

For this, it is essential to have specialized professionals in the sector, to unite the clinic’s objectives and the profile of the target audience with the decorative project, building the environment in the most optimized way and representing the office’s identity.

Remember that your patient will visit your clinic several times and this environment should make him feel at home and peaceful. An example is the case of older clients, who come to your office to perform procedures such as a dental implant.

In this situation, the colors cyan green and white will reinforce the personality of the clinic and its client, providing the security and tranquility necessary for this great change and recovery of well-being.

Clinic marketing help

How many times when setting a meeting point with a colleague or family member did you use the color of an establishment as a reference point?

Building a personality for your clinic in the face of a predominant color that is easily linked to it is essential, in addition to facilitating its location by clients who come by referral.



The colors used in the decoration can make it easier to find them by customer


© Viva Decora
The colors used in the decoration can make it easier to find them by customer

Now that you are able to understand the importance of decoration for the marketing of your clinic, we have separated some tips to facilitate the choice of office decoration:

1. Assess your work style

More traditional doctors can appreciate the elegance and sophistication of their clinic. As a result, the chosen furniture can be made of noble materials and cooler colors, such as white wood or straw.

The most modern profiles, on the other hand, can bet on materials with metal details, high-resolution screens and even cartoons on the walls so that children see the office as a fun environment.

That is, the choices will also depend on the profile of your target audience, your work style and, mainly, the image you want to transmit to patients.

2. Lighting

Lighting is also a detail that is essential to transmit comfort to your customers.

Taking advantage of natural light is ideal, but always paying attention so that the entire environment is completely lit.

When using artificial light, care must be taken that it is not too bright. After all, everything needs to be used with balance.

This is even more necessary when betting on dark furniture, as the light must be well directed to offer a counterpoint without forcing the view of the doctor and the patient, so that the clinic continues to transmit comfort and sophistication.

By putting the tips into practice and evaluating your office, you will be able to build a renowned environment with colors that highlight it.

Remember that every choice for a business needs to convey a message to your customer. By combining it with an appropriate decoration, good service and excellent quality of service, you will be able to retain all customers who visit your office.

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