Marie Kondo launches collection of organization tools honoring Japanese roots

Marie Kondo launches collection of organization tools honoring Japanese roots

This news will certainly bring you joy if you are a fan of Marie Kondo. The Japanese personal organization specialist announced the launch of her own product line, the The Container Store x KonMari, a partnership with the American storage products company.

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© Veronica Raner

© Photos: Instagram / @ mariekondo

Author and presenter Marie Kondo announced a partnership with Container Store to launch personal organization products.

The exclusive collection of tools will be totally sustainable and aims to help homeowners and housewives to optimize spaces while transforming their homes into more cheerful and organized places. In all, there will be 100 items made with bamboo, ceramics, recycled fiber, sustainable wood and other similar materials.

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When ‘Ordem na Casa’ debuted in 2019, consumers immediately associated the house organization with the Container Store. We knew there was an opportunity to create something special with Marie, ”said Melissa Reiff, CEO and president of the brand. “We can’t wait to present this collection of carefully and beautifully designed products to our customers.

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Neither the company nor the Japanese author has specified which products will be offered for sale, but the wait will not last long. The line is scheduled for launch in January 2021.

Over the years, you have shared with me your successes, struggles and needs in tidying up the house. I used your feedback to develop a sustainable line that arouses joy and provides the versatility and experience for which the Container Store is known. I am very proud of what we created together and I can’t wait to give more details soon”, Shared Marie on her social networks.

© Photos: Instagram / @ mariekondo

The line signed by the Japanese will have 100 items yet to be revealed.

© Veronica Raner


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