Matera now focuses on a different planning

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Matera now focuses on a different planning


(ANSA) – MATERA, OCTOBER 15 – The Municipality of Matera – a city that in 2019 was the European Capital of Culture – will focus “on a territorial marketing policy to network the cultural heritage of the city and with a different planning imposed by the Covid-19 epidemic to intercept new flows, together with tour operators “. This was stated by the new mayor, Domenico Bennardi (M5S), in Rimini where the specialized tourism fair Ttg is underway. The Matera municipal administration has set up a stand focused on the attractions of the heritage of rock churches. (HANDLE).


Tourism: Matera now focuses on a different planning


© ANSA
Tourism: Matera now focuses on a different planning

Gallery: A century of Italian holidays. Photos, films and historical posters in the virtual exhibition Enit (Rai News)

It is the first time that an archive is connected to a 3D digital exhibition space without the physical location of an exhibition. Enit-Agenzia Nazionale del Turismo does it by virtually opening the doors of its historical archive with thousands of finds in a totally digital global exhibition and also in English entitled "Enit and Italy. A great story". Alberto Angela opens it and remembers how "Italy has the greatest cultural biodiversity on the planet, three thousand years of uninterrupted civilization, something that other countries do not have. And it is our duty to preserve this heritage so that it reaches future generations intact, yet unborn and who will be able to feel stimulated by these historical connections. Preserving this heritage also means highlighting the wonders that make it up. Through the works of the past we receive values ​​that help us to live the present to direct the future. Enit's mission is essential to stay on the same wavelength as past generations" declares the scientific popularizer, TV presenter Alberto Angela during the launch of the Enit Virtual Exhibitions. The exhibition is unique because it is the result of a digital innovation project where a historical archive dialogues directly with a 3D platform. This allows Enit to have its own virtual space - as if it were actually an exhibition space - where it can organize and set up endless exhibitions drawing directly from its own cultural heritage. The enhancement of heritage thus acquires an interactive, technological and global dimension never reached before. It will be possible to move at 360 degrees and launch in-depth audio guides and use multimedia materials that interact with each other to celebrate the Italian genius and the social evolution of the Peninsula, influenced by tourism development. Among the works that will also meet the historical posters and photos with extracts of the film documentary works commissioned by Enit to the famous Italian director Luciano Emmer, which told the beauties of Italy through the story of feelings. And then the advertising campaigns signed by the best designers of the 30s-40s-50s, which have directed Italy towards the post-war recovery and now post Covid and signed strategic alliances with important government agencies in the tourism sector, promoted competitions and photographic campaigns to document the state of being of Italian resources. The exhibition is visible on the platform www.mostrevirtuali.enit.it. The event also celebrates the oldest institution in Italy with the fundamental role played in over one hundred years of tourism promotion history. Founded in 1919 with the aim of making Italy known and passionate about abroad as a tourist destination of excellence, Enit continues to work to raise the quantity and quality of visitor flows in our country and tell and influence its history. The exhibition is structured in four thematic sections with six rooms in a virtual journey through Italy and a photographic overview taken from the Archive that traces the Peninsula from North to South.

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