In the current year, car buyers in Germany are spending more money on an average new car. According to a study by the Center Automotive Research (CAR) Duisburg, the averaged list price has risen by 8.1 percent to 37,710 euros compared to the previous year.
Behind the numbers are the market trends for urban off-road vehicles (SUV), so-called premium brands and electrically powered vehicles. All three categories are more expensive than the market average.
“In the middle of the Corona crisis, significantly higher-quality new cars are being sold,” reports study leader Ferdinand Dudenhöffer. In addition to the desire of many consumers for higher-quality vehicles, the state “innovation premium” for (partially) electrically powered vehicles has also stimulated business. Plug-in hybrids and battery-electric cars have increased their market share significantly compared to the same period last year to almost ten percent. The state subsidy of up to 9,000 euros per electric car is not yet included in the list price on which it is based. The market shares for SUVs and luxury cars from the Audi, BMW, Mercedes-Benz and Porsche brands also increased.
Even after the Corona crisis, having your own car is likely to remain a preferred mode of transport for many people, as a recent survey by the consulting firm PwC Strategy & revealed. Around 31 percent of respondents from Germany stated that they wanted to use their private car more often than before for the daily commute to work after the end of the pandemic restrictions. For 45 percent nothing changes, while 24 percent want to use the car less often. A total of around 2,600 consumers in Germany, the USA and China were surveyed.