not just beaches, Arzachena focuses on sport and culture

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not just beaches, Arzachena focuses on sport and culture


(ANSA) – ARZACHENA, 14 OCT – Arzachena invests in outdoor sports and archaeological heritage to expand its tourist offer. Until 16 October the Gallura city will be at the Ttg Travel Experience in Rimini, while from 19 to 22 November it will participate in the Mediterranean Exchange of Archaeological Tourism in Paestum. According to an imperative that the administration led by the mayor Roberto Ragnedda has given itself from the beginning, the goal is to go beyond the idea that the Costa Smeralda is the only tourist product of the Arzachena area, building new circuits and proposing itself to new markets, increasingly differentiated and specialized. This is the case of the double appointment at the Rimini international fair, where Arzachena will present itself with two stands. In the main pavilion the spotlight will be on naturalistic heritage, while in the “Be Active” pavilion the focus will be on the outdoors. Nature and sport, but not only, because Arzachena intends to bring its historical and archaeological heritage to Paestum. “We have chosen these two fairs to promote the area, combining participation in such events with social media campaigns, the creation of new multimedia material and the hosting of international events, as was the case recently for the Triathlon World Cup – explains Cristina Usai, deputy mayor and councilor for tourism – Sport and archeology are travel motivations that feed tourist flows in spring and autumn, when Arzachena offers the best even away from its famous beaches – she continues – today we invest in these two events to expand our relations with tour operators, organizations and travel companies, the objective in perspective is a communication plan increasingly focused on new media and partnerships with large companies “. (HANDLE).


Tourism: not just beaches, Arzachena focuses on sport and culture


© ANSA
Tourism: not just beaches, Arzachena focuses on sport and culture

Gallery: A century of Italian holidays. Photos, films and historical posters in the virtual exhibition Enit (Rai News)

It is the first time that an archive has been connected to a 3D digital exhibition space without the physical location of an exhibition. Enit-Agenzia Nazionale del Turismo does it by virtually opening the doors of its historical archive with thousands of finds in a totally digital global exhibition and also in English entitled "Enit and Italy. A great story". Alberto Angela opens it and remembers how "Italy has the greatest cultural biodiversity on the planet, three thousand years of uninterrupted civilization, something that other countries do not have. And it is our duty to preserve this heritage so that it reaches future generations intact, yet unborn and who will be able to feel stimulated by these historical connections. Preserving this heritage also means highlighting the wonders that make it up. Through the works of the past we receive values ​​that help us to live the present to direct the future. Enit's mission is essential to stay on the same wavelength as past generations" declares the scientific popularizer, TV presenter Alberto Angela during the launch of the Enit Virtual Exhibitions. The exhibition is unique because it is the result of a digital innovation project where a historical archive dialogues directly with a 3D platform. This allows Enit to have its own virtual space - as if it were actually an exhibition space - where it can organize and set up endless exhibitions drawing directly from its own cultural heritage. The enhancement of heritage thus acquires an interactive, technological and global dimension never reached before. It will be possible to move at 360 degrees and launch in-depth audio guides and use multimedia materials that interact with each other to celebrate the Italian genius and the social evolution of the Peninsula, influenced by tourism development. Among the works that will also meet the historical posters and photos with extracts of the film documentary works commissioned by Enit to the famous Italian director Luciano Emmer, which told the beauties of Italy through the story of feelings. And then the advertising campaigns signed by the best designers of the 30s-40s-50s, which have directed Italy towards the post-war recovery and now post Covid and signed strategic alliances with important government agencies in the tourism sector, promoted competitions and photographic campaigns to document the state of being of Italian resources. The exhibition is visible on the platform www.mostrevirtuali.enit.it. The event also celebrates the oldest institution in Italy with the fundamental role played in over one hundred years of tourism promotion history. Founded in 1919 with the aim of making Italy known and passionate about abroad as a tourist destination of excellence, Enit continues to work to raise the quantity and quality of visitor flows in our country and tell and influence its history. The exhibition is structured in four thematic sections with six rooms in a virtual journey through Italy and a photographic overview taken from the Archive that traces the Peninsula from North to South.

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