(ANSA) – ARZACHENA, 14 OCT – Arzachena invests in outdoor sports and archaeological heritage to expand its tourist offer. Until 16 October the Gallura city will be at the Ttg Travel Experience in Rimini, while from 19 to 22 November it will participate in the Mediterranean Exchange of Archaeological Tourism in Paestum. According to an imperative that the administration led by the mayor Roberto Ragnedda has given itself from the beginning, the goal is to go beyond the idea that the Costa Smeralda is the only tourist product of the Arzachena area, building new circuits and proposing itself to new markets, increasingly differentiated and specialized. This is the case of the double appointment at the Rimini international fair, where Arzachena will present itself with two stands. In the main pavilion the spotlight will be on naturalistic heritage, while in the “Be Active” pavilion the focus will be on the outdoors. Nature and sport, but not only, because Arzachena intends to bring its historical and archaeological heritage to Paestum. “We have chosen these two fairs to promote the area, combining participation in such events with social media campaigns, the creation of new multimedia material and the hosting of international events, as was the case recently for the Triathlon World Cup – explains Cristina Usai, deputy mayor and councilor for tourism – Sport and archeology are travel motivations that feed tourist flows in spring and autumn, when Arzachena offers the best even away from its famous beaches – she continues – today we invest in these two events to expand our relations with tour operators, organizations and travel companies, the objective in perspective is a communication plan increasingly focused on new media and partnerships with large companies “. (HANDLE).
Gallery: A century of Italian holidays. Photos, films and historical posters in the virtual exhibition Enit (Rai News)