Even if you don’t like Coke and instead grab another drink on the drinks shelf, you often subconsciously buy a product from Coca-Cola. Because today the black lemonade with a distinctive red label is by no means the only product of the global corporation.
?? 21 brands with $ 1 billion in sales each year
?? 18 brands in Germany ?? More than 75% market share in the lemonade sector
“The Coca-Cola-Company” was founded in 1892 and is now one of the most successful and well-known brands in the world. The brand-wide range of the large American group counts over 500 brands for beverages without alcohol, whose products are offered in every country in the world – apart from Cuba and North Korea. Twenty-one of these brands have sales in excess of $ 1 billion each year. Meanwhile is Coke Even involved in several larger bottling companies in Asia, Europe, Central and South America in order to be able to ensure delivery anywhere in the world.
Video: Macadamia-Kakao-Cocktail (Sixx)
These brands belong to Coca-Cola
The Coca-Cola range is divided into four major areas. 70 percent of the range consists of carbonated soft drinks. In addition to Coca-Cola itself, this also includes the popular lemonade Sprite or Fanta. Around 18 percent go into the area of water and sports drinks. Anyone who reaches for Vio, Aquaris or Powerarde in the supermarket is also holding a Coca-Cola product in their hands. The US giant’s range even includes juices, dairy products and herbal drinks. For example, like the smoothie manufacturer Innocent, in which the group holds a 90 percent stake. The company holds a further 17 percent stake in the energy drink manufacturer Monster.
According to its own information, Coca-Cola offers 18 brands in the German markets. These are: Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Coca-Cola Energy, Fanta, Sprite, Mezzo-Mix, Lift Apfel-Schorle, Vio, Vio Bio Limo, Vio Schorle, Apollinaris, Fuzetea, Honest Bio , Powerade, Aquaris, Chaqwa and Sodenthaler. The taste differs slightly from country to country. This is partly due to the nature of the water and partly to the sweeteners used.
Growing popularity of the sugar-free variants
Although the proportion of classic cola with a high sugar content sold in Germany is still quite high, it can be seen that the trend is more towards the sugar-free alternative. In 2018, with 15 percent (Coca-Cola Zero) and 8.5 percent (Coke-Light), they held second and third place in the lemonade market in Germany, while first place with 53 percent market share went unchallenged to the classic variant. Sugar-free alternatives are becoming more and more important, which is why Coca-Cola is now also promoting sugar-free beverages with large campaigns