Adriana Camacho is the current CEO of Mundo Genius, a company dedicated to tangible marketing and souvenir development.
Study Marketing at the University of Guadalajara, as well as some graduates from ITESO and Tec De Monterrey; In addition, she is a graduate of the Business School IPADE, of the Universidad Panamericana.
For this reason, she has a wealth of knowledge that has led her to undertake, advise and create companies from a young age.
She talks about this trip with multiple experiences in an interview to inspire more women with her story who want to join the business world.
IN HIS WORDS
How was your arrival in the business world?
I started at 23 and took 17 in this world. My first venture was in an advertising, marketing and sale of promotional items company. I always aspired to have clients regardless of size of the company, since a large client costs the same as a small one. So I opted for Coca Cola, which was my first client, everyone told me it was going to be very complicated but I started with them, and I got a portfolio of important clients in Guadalajara and then nationwide.
What strategies do you use to reach your customers?
Quality and service are always a strategic part. I have always been proactive, I did not expect brands to look for me, I came to propose and be more than a supplier. In 2011 I had the breakthrough at the business level, with the Panamerican Games I was the largest licensee, acquiring the largest number of products and giving life to the official characters. This project lasted 4 years and one of the greatest achievements was to change the award protocol, in which instead of giving flowers to the medalists, we gave stuffed animals, an idea that has been replicated in other Pan American, Central American and Olympic Games.
In addition to supporting companies, what personal projects have you developed?
We have developed more than 5,000 strategies with different brands. And personally I created a brand called Fan ID, the launch was in Dubai last year and is focused on acquiring trademark licenses around the world. We link technological tools and tools together with brands to keep their fans happy. We have licenses for sports teams, gamer world, among others.
Within the business world, have you suffered from machismo or any gender difference?
I always said, ‘I am the one who wants to enter the world of men’s business, I am the one who has to demonstrate professionalism and skills.’ To have long-term relationships you have to be impeccable in your work, ideas and commitments, and make your word count. My career has been supported by visionary men who support professional women and who want to develop in the field. Of course, I have suffered gender issues, not in business as such, but in the business environment, and even by women, who seek to sabotage out of zeal or competition, but I am convinced that talent has no gender.