To reduce waste, Nike will also sell used footwear or footwear with minor manufacturing defects, in a service dubbed “Nike Refurbished”.
The mechanism is already available in some stores in the United States and “soon” it will be in 15 stores, according to the firm, which presents this initiative as an example of a circular economy.
The idea is to recover footwear returned by customers up to 60 days after purchase, inspect it and, in the case of those products that can still be sold, they will be recovered and disinfected by hand.
The system will have three categories: “like new”, “slightly used” and “with aesthetic defects” for footwear with manufacturing problems.
The price will depend on the category.