Traditionally scheduled for the beginning of March, the Swiss fair will be held this time from February 19 to 27, 2022.
After two years without the Geneva Motor Show for the reasons we all know, the Swiss show should make a comeback next year, if the health situation allows it. Indeed, the organizers of the Geneva Motor Show have formalized the holding of a new edition, an edition which will not be held at the beginning of March as usual, but a few days earlier, at the end of February, and more precisely. February 19-27, 2022.
Regulars of the event will no doubt have noticed that this year, the show will not open to the public on a Thursday, but on a Saturday, since the organizers have shortened it by two days. If the organizers have formalized a date, it remains to be seen whether the exhibitors will be there. They can register now and can do so until July.
However, cancellation three days before the 2020 edition remains in the minds of many manufacturers, a cancellation which will have cost them dearly and which may not encourage them to repeat the experience. Especially since the salons, even before the health crisis, were in decline.
It remains to be seen how the return of the Geneva Motor Show will be greeted by exhibitors and visitors, while knowing that the 2022 formula will remain fairly traditional. In general, the Swiss show is a must in the automotive landscape, and the presence of prestigious manufacturers and preparers always arouse a certain enthusiasm.
The 2022 program will be quite revealing of the future of shows, manufacturers could see an interest in coming or coming back after almost two years of scarcity. Others could simply say to themselves that they can very well do without it and reinvest the money put in the shows on other events more focused on their products. It is for these reasons that Ford and Volvo have turned their backs on European shows for years.